DETAIL KOLEKSI

Attitudes Towards Virtual Fashion Worlds Dan Need Gratification Memediasi Fashion Innovativeness Terhadap Adoption Of Virtual Fashion World


Oleh : Nur Puji Pertiwi

Info Katalog

File Jurnal : 00000000000000096644.pdf

Nomor Panggil : 2019_TA_MJ_022142046

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Yolanda Masnita

Subyek : Marketing management - Virtual fashion world

Kata Kunci : adoption of virtual fashion world, attitudes towards vrtual fashion world, need gratification.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022142046_Halaman-Judul.pdf 1155.05
2. 2019_TA_MJ_022142046_Bab-1.pdf 1038.18
3. 2019_TA_MJ_022142046_Bab-2.pdf 1087.1
4. 2019_TA_MJ_022142046_Bab-3.pdf 1293.67
5. 2019_TA_MJ_022142046_Bab-4.pdf 1295.76
6. 2019_TA_MJ_022142046_Bab-5.pdf 934.83
7. 2019_TA_MJ_022142046_Daftar-Pustaka.pdf 739.9
8. 2019_TA_MJ_022142046_Lampiran.pdf 2571.83

P Penelitian ini bertujuan untuk menguji Attitudes Towards Virtual Fashion Worlds dan Need Gratification Memediasi Fashion Innovatiness terhadap Adoption of Virtual Fashion World. Sampel yang digunukan adalah sebanyak 190 responden yang pernah mengunjungi, membeli pakaian aksesoris aset virtual dan bermain di situs online fashion communities. Analisis data dilakukan dengan menggunakan Analisis Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Attitudes towards Virtual Fashion Worlds memiliki pengaruh positif terhadap Adoption of Virtual Fashion world (2) Need Gratification memiliki pengaruh positif terhadap Adoption of Virtual Fashion World (3) Need Gratification memiliki pengaruh positif terhadap Attitudes towards Virtual Fashion Worlds (4) Fashion Innovattiveness tidak memiliki pengaruh positif terhadap Attitudes towards Virtual Fashion Worlds (5) Fashion Innovativeness memiliki pengaruh positif terhadap Need Gratification.

T This study examines the influence of Attitudes Towards Virtual Fashion Worlds and Need Gratification Mediating Fashion Innovatiness with Adoption of Virtual Fashion World. The sample being used in this study is 190 respondents who have visitd, buy clothing accessories, virtual assets and play online fashion communities. Data analysis was done by using Structural Equation Model (SEM) analysis method. The finding of this study are: (1) Attitudes towards Virtual Fashion Worlds has positive impact Adoption of Virtual Fashion world (2) Need Gratification has positive impact Adoption of Virtual Fashion World (3) Need Gratification has positive impact Attitudes towards Virtual Fashion Worlds (4) Fashion Innovativeness has not positive impact Attitudes towards Virtual Fashion Worlds (5) Fashion Innovativeness has positive impact Need Gratification.

Bagaimana Anda menilai Koleksi ini ?