DETAIL KOLEKSI

Anteseden Dan Konsekuensi Dari Attitude Towards A Platform Pada Konsumen Transportasi Online


Oleh : Ervano Laras Wijarnarko

Info Katalog

File Jurnal : 00000000000000096928.pdf

Nomor Panggil : 2019_TA_MJ_022141095

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Willy Arafah

Subyek : Perceived usefulness;Marketing management

Kata Kunci : perceived usefulness, perceived ease of use, attitude towards a platform, intention to participate a


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022141095_Halaman-Judul.pdf 774.63
2. 2019_TA_MJ_022141095_Bab-1.pdf 574.41
3. 2019_TA_MJ_022141095_Bab-2.pdf 620.28
4. 2019_TA_MJ_022141095_Bab-3.pdf 822.57
5. 2019_TA_MJ_022141095_Bab-4.pdf 570.05
6. 2019_TA_MJ_022141095_Bab-5.pdf 565.78
7. 2019_TA_MJ_022141095_Daftar-Pustaka.pdf 523.63
8. 2019_TA_MJ_022141095_Lampiran.pdf 953.57

P Penelitian ini bertujuan untuk mengetahui Anteseden dan konsekuensi dariAttitude Towards a Platform pada konsumen aplikasi transportasi online. Data yangdigunakan dalam penelitan ini adalah pengguna aplikasi transportasi Online. Jumlahdata yang diambil pada penelitian ini terdapat 190 sampel data yang telahmenggunakan aplikasi transportasi online lebih dari satu kali dalam sebulan. Variabelindependen dalam penelitian ini adalah Intention to Participate dan Intention toshare WOM. Variabel dependennya adalah Perceived Usefulness,Perceived Ease ofUse dan Attitude Towards a Platform. Dari hasil penelitian ini bahwa tidak terdapatpengaruh positif Perceived Usefulness terhadap Intention to Participate,terdapatpengaruh positif Perceived Usefulness terhadap Attitude Towards a Platform,terdapat pengaruh positif Attitude Towards a Platform terhadap Intention toParticipate, terdapat pengaruh positif Attitude Towards a Platform terhadapIntention to share WOM.

T This study aims to determine the Antecedents and Consequences of AttitudeTowards a Platform for consumers of online transportation applications. The dataused in this research are users of the Online transportation application. The amountof data taken in this study there are 190 data samples that have used onlinetransportation applications more than once a month. The independent variables inthis study are Intention to Participate and Intention to share WOM. The dependentvariable is Perceived Usefulness, Perceived Ease of Use and Attitude Towards aPlatform. From the results of this study that there is no positive effect of PerceivedUsefulness on Intention to Participate, there is a positive effect of PerceivedUsefulness on Attitude Towards a Platform, there is a positive influence on AttitudeTowards a Platform towards Intention to Participate, there is a positive influenceAttitude Towards a Platform on Intention to Share WOM.

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