DETAIL KOLEKSI

Konsekuensi Dari Manfaat Hubungan


Oleh : Muhammad Ridho

Info Katalog

File Jurnal : 00000000000000096954.pdf

Nomor Panggil : 2019_TA_MJ_022141270

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Dyah Astarini

Subyek : Relationship benefits;Marketing management

Kata Kunci : relationship benefits, confidence benefits, social benefits, special treatment benefits, loyalty


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022141270_-Halaman-Judul.pdf 2007.22
2. 2019_TA_MJ_022141270_-Bab-1.pdf 714.41
3. 2019_TA_MJ_022141270_-Bab-2.pdf 985.59
4. 2019_TA_MJ_022141270_-Bab-3.pdf 1560.23
5. 2019_TA_MJ_022141270_-Bab-4.pdf 918
6. 2019_TA_MJ_022141270_-Bab-5.pdf 766.85
7. 2019_TA_MJ_022141270_-Daftar-pustaka.pdf 927.96
8. 2019_TA_MJ_022141270_-Lampiran.pdf 2828.29

P Penelitian ini bertujuan untuk menganalisis konsekuensi dari manfaat hubungan.Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 150 responden yang mengunjungi Coffee shop dengan minimal kunjungan dua kali dalam satu bulan terakhir. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS.Hasil penelitian menunjukkan bahwa manfaat keyakinan dan manfaat perlakuan khusus berpengaruh terhadap loyalitas. Namun, manfaat sosial tidak berpengaruh terhadap loyalitas konsumen Coffee shop.Penelitian selanjutnya hendaknya meneliti selain Coffee shop, seperti: restoran cepat saji. Penelitian selanjutnya hendaknya menggunakan responden di kota – kota selain Jakarta. Penelitian selanjutnya disarankan menambahkan variabel lain yang dapat memediasi manfaat sosial terhadap loyalitas, seperti variabel trust (Sukhu dan Scharff, 2018). Peneliti selanjutnya disarankan untuk menambahkan variabel sosiodemografi dan motivasi (Molina et al., 2017).

T This research intended to analyze consequence of relationship benefits.The method of collecting data were using questionnaire with purposive sampling techniques to 150 respondents which has visited Coffee shop with two times minimal visit within last month. Appliance for analyze data were using Structural Equation Model (SEM) through AMOS and SPSS programs.The results of research indicate that confidence benefits and special treatment benefits effect loyalty. However, social benefits do not affect the loyalty of consumers of the Coffee shop.For future research should investigate besides Coffee shop, such as: fast food restaurant. The research further should use respondent in cities besides Jakarta. Further researcher is suggested to add other variable that can mediate social benefits to loyalty, such as trust variable (Sukhu and Scharff, 2018). Further researcher is suggested to add variable sociodemographic and motivation (Molina et al., 2017).

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