DETAIL KOLEKSI

Anteseden Dari E-commerce Success


Oleh : Mochamad Fauzy

Info Katalog

File Jurnal : 00000000000000098119.pdf

Nomor Panggil : 2019_TA_MJ_022152020

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Willy Arafah

Subyek : Marketing management;Electronic commerce

Kata Kunci : website service quality, personalization, eWOM, e-commerce succes


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_-022152020_Halaman-Judul.pdf 626.45
2. 2019_TA_MJ_022152020_Bab-1.pdf 553.7
3. 2019_TA_MJ_022152020_Bab-2.pdf 659.41
4. 2019_TA_MJ_022152020_Bab-3.pdf 827.16
5. 2019_TA_MJ_022152020_Bab-4.pdf 651.96
6. 2019_TA_MJ_022152020_Bab-5.pdf 495.51
7. 2019_TA_MJ_022152020_Daftar-Pustaka.pdf 729.1
8. 2019_TA_MJ_022152020_Lampiran.pdf 1549.29

P Penelitian ini bertujuan untuk menganalisis pengaruh E-Commerce Success yang dipengaruhi oleh Website Service Quality, Personalizaton dan eWOM. Teknik pengambilan sampel yang digunakan adalah metode non-probability samplingdengan menggunakan alat Analia Structural Equation Modeling. Sampel yangdigunakan adalah sebanyak 180 responden yang pernah menggunakan wesite ecommerce selama 4 bulan terakhir. Hasil penelitian ini menunjukkan bahwa Website Service Quality berpengaruh terhadap E-Commerce Success, Personalizaton berpengaruh terhadap E-Commerce Success dan eWOM berpengaruh terhadap ECommerce Success.

T The objective of this study is to examine and analyze the effect of ECommerceSuccess influenced by Website Service Quality, Personalization andeWOM. The method used is a non-probability sampling method using StructuralEquation Modeling Analysis tools. The sample took 180 respondents who have madea purchase through e-commerce website in the past four months. The results of thisstudy is to indicate Website Service Quality has influence towards E-CommerceSuccess, Personalization has influence towards E-Commerce Success, and eWOMhas influence towards E-Commerce Success.

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