DETAIL KOLEKSI

Kampanye Sosial Stop Bullying Di Sekolah Menengah Atas Kota Bekasi


Oleh : Muhammad Andika Mirza

Info Katalog

Nomor Panggil : 0022/DKV/2019

Penerbit : FSRD - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Agus Nugroho Udjianto

Pembimbing 2 : Menul Teguh Riyanti

Subyek : Visual communication design - Social campaign;Visual communication design - Graphic design

Kata Kunci : social campaign, stop bullying, graphic design, Illustration


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_SDK_09112196_Halaman-Judul.pdf 97726.44
2. 2019_TA_SDK_09112196_Bab-1.pdf 385.57
3. 2019_TA_SDK_09112196_Bab-2.pdf 928.06
4. 2019_TA_SDK_09112196_Bab-3.pdf 450.97
5. 2019_TA_SDK_09112196_Bab-4.pdf 769.62
6. 2019_TA_SDK_09112196_Bab-5.pdf 1034.37
7. 2019_TA_SDK_09112196_Bab-6.pdf 466.37
8. 2019_TA_SDK_09112196_Daftar-Pustaka.pdf 488.74
9. 2019_TA_SDK_09112196_Lampiran.pdf 24180.68

S Saat ini, Aksi bullying adalah salah satu masalah umum yang terjadi disekolah khususnya Sekolah Menengah Atas. Di SMA atau sederajat Kota Bekasibudaya bullying sulit untuk ditangani karena korban yang tidak pernahmelaporkan masalahnya pada pihak berwenang, pelaku yang leluasa membullykorban karena tidak adanya tindakan dari sekolah serta saksi bullying yang tidakmembantu korban dengan alasan yang kompleks. Kampanye Sosial Stop Bullyingterdahulu tidak memberikan pengaruh yang positif karena sasaran kampanye yangterlalu banyak seperti siswa, guru dan orang tua, visual kampanye yang tidakmenarik perhatian audience dan kurangnya penyebaran media kampanyemenyebabkan pesan kampanye tidak efektif sampai ke sasaran danmembingungkan audience kampanye karena perbedaan persepsi yang tidak fokusterhadap pesan utama kampanye. Perancangan kampanye Stop Bullying denganmemusatkan kampanye hanya pada siswa dan visual karya yang mampu menarikperhatian audience dengan pendekatan Desain Grafis diharapkan membuatkampanye Stop Bullying ini dapat lebih efektif menyampaikan pesan bagi seluruhsiswa untuk menghentikan aksi bullying.

T Today, Bullying is one of many common problem in school especially HighSchool. At high school or same degree in Bekasi City, bullying culture are hardlyto taken care of because victims never report their problem to the authority,Suspect freely bullying their victim because School Members did not gave anywarning to them and the witness never help victim because many complexreasons. Stop Bullying Campaign beforehand are not give any positive effectbecause targeting too many audience like students, teachers and parents, visualcampaign which is boring and the campaign itself lacking enough exposuremaking audience confused and message rendered ineffective, leaving campaignmessage too many perspective to audience which make core message ofcampaign strayed away from the original message. Hopefully with changingfocus campaign target to student only and make eye catching visual for campaignwith Graphic Design approach can make this social campaign more effective atdelivering message to audience to stop any bully action.

T Today, Bullying is one of many common problem in school especially HighSchool. At high school or same degree in Bekasi City, bullying culture are hardlyto taken care of because victims never report their problem to the authority,Suspect freely bullying their victim because School Members did not gave anywarning to them and the witness never help victim because many complexreasons. Stop Bullying Campaign beforehand are not give any positive effectbecause targeting too many audience like students, teachers and parents, visualcampaign which is boring and the campaign itself lacking enough exposuremaking audience confused and message rendered ineffective, leaving campaignmessage too many perspective to audience which make core message ofcampaign strayed away from the original message. Hopefully with changingfocus campaign target to student only and make eye catching visual for campaignwith Graphic Design approach can make this social campaign more effective atdelivering message to audience to stop any bully action.

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