DETAIL KOLEKSI

Anteseden konsekuensi dari attitude toward online purchasing


Oleh : Zhahara Imelda

Info Katalog

Nomor Panggil : 022161003

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Asep Hermawan

Subyek : Marketing - Management;Commercial products

Kata Kunci : utilitarian, hedonic, privacy, trust, attitude toward online purchasing dan online purchase intentio


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_SMJ_022161003_-Halaman-Judul.pdf 1689.58
2. 2020_TA_SMJ_022161003_Lembar-Pengesahan.pdf 733.7
3. 2020_TA_SMJ_022161003_Bab-1-Pendahuluan.pdf 569.27
4. 2020_TA_SMJ_022161003_Bab-2--Tinjauan-Pustaka.pdf 805.19
5. 2020_TA_SMJ_022161003_Bab-3--Metodologi-Penelitian.pdf 964.21
6. 2020_TA_SMJ_022161003_Bab-4-Analisis-dan-Pembahasan.pdf 819.16
7. 2020_TA_SMJ_022161003_Bab-5-simpulan-pdf.pdf 511.26
8. 2020_TA_SMJ_022161003_Daftar-Pustaka.pdf 828.87
9. 2020_TA_SMJ_022161003_Lampiran.pdf 2701.86

P Penelitian ini berjudul anteseden purchase intention pada pengguna aplikasi belanja online. Data yang digunakan dalam penelitan ini adalah pengguna aplikasi belanjaonline. Jumlah data yang diambil pada penelitian ini terdapat 200 sampel data yang pernah menggunakan aplikasi belanja online. Variabel independen dalam penelitian ini adalahUtilitarian, Hedonic, Privacy dan Trust. Variabel dependennya adalahPurchase Intention. Dari hasil penelitian ini bahwaterdapat pengaruh positif Utitlitarianterhadap Attitude Toward Online Purchasing , terdapat pengaruh positif Hedonicterhadap Attitude Toward Online Purchasing, terdapat pengaruh negatifPrivacyterhadap Attitude Toward Online Purchasing, terdapat pengaruh positif Trustterhadap Attitude Toward Online Purchasing, terdapat pengaruh positif Attitude Toward Online Purchasingterhadap Online Purchase Intention

T This study is entitled antecedents of purchase intention in online shopping application users.The data used in this research are online shopping application users. The amount of data taken in this study there are 200 data samples that have used an online shopping application. The independent variables in this study are Utilitarian, Hedonic, Privacy and Trust. The dependent variable is Purchase Intention. From the results of this study that there is a positive influence Utitlitarian on Attitude Toward Online Purchasing, there is a positive influence on Attitude Toward Online Purchasing, there is a negative influence of Privacy on Attitude Toward Online Purchasing, there is a positive influence of Trust on Attitude Toward Online Purchasing, there is a positive influence on Attitude Toward Online Purchasing of Online Purchase Intention

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