DETAIL KOLEKSI

Pengaruh dimensi-dimensi social media benefits terhadap customers purchase decision

5.0


Oleh : Rifqi Andhanu

Info Katalog

Nomor Panggil : 2016-TA-MJ-022120059

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Willy Arafah

Subyek : Functional Benefits;Sociopsychological benefits

Kata Kunci : functional benefits, monetary benefits, hedonic benefits.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022120059_Halaman-Judul.pdf 1002.75
2. 2016_TA_MJ_022120059_Bab-1.pdf1.pdf 503.58
3. 2016_TA_MJ_022120059_Bab-2.pdf1.pdf 464.15
4. 2016_TA_MJ_022120059_Bab-3.pdf1.pdf 622.03
5. 2016_TA_MJ_022120059_Bab-4.pdf1.pdf 547.96
6. 2016_TA_MJ_022120059_Bab-5.pdf1.pdf 489.83
7. 2016_TA_MJ_022120059_Daftar-Pustaka.pdf 503.37
8. 2016_TA_MJ_022120059_Lampiran.pdf 713.3

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dimensi-dimensi social media benefits terhadap customers’ purchase decision. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode multiple regression (regresi berganda). Hasil dari penelitian ini adalah (1) functional benefits berpengaruh positif terhadap customers’ purchase decision (2) monetary benefits berpengaruh positif terhadap customers’ purchase decision, (3) hedonic benefits berpengaruh positif terhadap customers’ purchase decision, (4) socio-psychological benefits berpengaruh positif terhadap customers’ purchase decision.

T This study aims to examine and analyze the effect of dimensions Social media benefits to customers' purchase decision. The samples are Used in this study amounted to 150 respondents and collected with Purposive sampling method. The test is done by multiple regression method (Multiple regression). The results of this study are (1) functional benefits Positively affect customers' purchase decision (2) monetary benefits Positively affect customers' purchase decision, (3) hedonic benefits Positive effect on customers' purchase decision, (4) socio-psychological Benefits have a positive effect on customers' purchase decision.

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