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Pengaruh penerapan green procurement terhadap kepuasan para stakeholder dengan loyalitas pelanggan sebagai variabel moderating


Oleh : Rizki Dewi Yuliana

Info Katalog

File Jurnal : 00000000000000096940.pdf

Nomor Panggil : 2019_TA_AK_023152227

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Juniati Gunawan

Subyek : Customer loyalty;Financial accounting

Kata Kunci : implementation of green procurement, stakeholder satisfaction, costomer loyalty


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_AK_023152227_Halaman-Judul.pdf 1363.81
2. 2019_TA_AK_023152227_Bab-1.pdf 756.53
3. 2019_TA_AK_023152227_Bab-2.pdf 698.18
4. 2019_TA_AK_023152227_Bab-3.pdf 1026.69
5. 2019_TA_AK_023152227_Bab-4.pdf 1294.75
6. 2019_TA_AK_023152227_Bab-5.pdf 601.79
7. 2019_TA_AK_023152227_Daftar-Pustaka.pdf 742.71
8. 2019_TA_AK_023152227_Lampiran.pdf 2270.81

T Tujuan dari penelitian ini adalah untuk mengetahui : (1) Pengaruh penerapan green procurement terhadap kepuasan para stakeholder (2) Loyalitas pelanggan dapat memperkuat pengaruh signifikan antara penerapan green procurement terhadap kepuasan para stakeholder. Selain itu penelitian ini juga ingin mendapatkan informasi tambahan mengenai apakah kinerja keuangan mungkin dapat dipengaruhi oleh penerapan green procurement di perusahaan manufaktur di Kalimantan Timur.Sampel penelitian ini adalah karyawan yang bekerja diperusahaan manufaktur di Kalimantan Timur yang menerapkan green procurement dengan menggunakan metode purposive sampling. Terdapat 10 perusahaan yang digunakan sebagai sampel penelitian. Metode analisis yang digunakan untuk membuktikan penelitian ini adalah analisis regresi sederhana dan analisis regresi berganda.

T This study aims are to know : (1) The effect of the implementation of a green procurement on stakeholder satisfaction (2) Customer loyalty can strengthen the significant influence between the implementation of a green procurement on stakeholder satisfaction. In addition, this study also wants to obtain additional information about whether financial performance might be influenced by the implementation of green procurement in manufacturing companies in East Kalimantan.The sample of this study is employees who work in manufacturing companies in East Kalimantan who implement green procurement using the purposive sampling method. There are 10 companies used as research samples. The analytical method used to prove this research is simple regression analysis and multiple regression analysis The results of research show that the implementation of green procurement has a significant effect on stakeholder satisfaction (employees, community, and government). Customer loyalty as a moderating variable is proven to be able to strengthen the influence of the implementation of green procurement on stakeholder satisfaction because currently there are enough stakeholders who care about the environment. Additional information that is known states that financial performance can be influenced by the implementation of green procurement.

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