DETAIL KOLEKSI

Anteseden word of mouth


Oleh : Gemilang Ramadhan

Info Katalog

File Jurnal : 00000000000000004033.pdf

Nomor Panggil : 2019_TA_MJ_022150021

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Comercial product;Trademark;Marketing management

Kata Kunci : involvement, satisfaction, commitment, brand trust, word of mouth


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022150021_-Halaman-Judul.pdf 1730.46
2. 2019_TA_MJ_022150021_Bab-1.pdf 707.37
3. 2019_TA_MJ_022150021_Bab-2.pdf 759.79
4. 2019_TA_MJ_022150021_Bab-3.pdf 1118.75
5. 2019_TA_MJ_022150021_Bab-4.pdf 935.48
6. 2019_TA_MJ_022150021_Bab-5.pdf 642.95
7. 2019_TA_MJ_022150021_Daftar-Pustaka.pdf 860.89
8. 2019_TA_MJ_022150021_Lampiran.pdf 2785.45

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Involvement, Satisfaction, Commitments, Brand Trust terhadap Word of Mouth pada merek sepatu olahraga. Sampel yang digunakan dalam penelitian ini berjumlah 210 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Involvement berpengaruh positif terhadap Brand Trust, (2) Satisfaction berpengaruh positif terhadap Brand Trust, (3) Commitment berpengaruh positif terhadap Brand Trust, dan (4) Brand Trust berpengaruh positif terhadap Word of Mouth.

T The objective of this study is to examine and analyze the effect of Involvement, Satisfaction, Commitments, Brand Trust on Word of Mouth at sport shoes brand. The samples being used in this study is 210 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structuctural Equation Model (SEM) analysis method. The findings of this study are: (1) Involvement has a positive effect toward Brand Trust, (2) Satisfaction has a positive effect toward Brand Trust, (3) Commitment has a positive effect toward Brand Trust, dan (4) Brand Trust has a positive effect toward Word of Mouth.

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