DETAIL KOLEKSI

Anteseden dan konsekuensi dari brand authenticity


Oleh : Gelly Feniar Resky

Info Katalog

Nomor Panggil : 2016_TA_MJ_022091072

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Nidjat Ibrahim

Subyek : Brand Consistency

Kata Kunci : Brand individuality, brand consistency, brand continuity, brand trust, brand authenticity


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_-022090147-HALAMAN-JUDUL.pdf 3817.08
2. 2016_TA_MJ_-022090147.-BAB-1.pdf 1043.07
3. 2016_TA_MJ_-022090147.BAB-2.pdf 1197.23
4. 2016_TA_MJ_-022090147-BAB-3.pdf 1385.69
5. 2016_TA_MJ_-022090147.-BAB-4.pdf 1201.5
6. 2016_TA_MJ_-022090147.-BAB-5.pdf 1009.26
7. 2016-TA_MJ_022090147-DAFTAR-PUSTAKA.pdf 1019.02
8. 2016-TA_MJ_022090147-LAMPIRAN.pdf 1342.47

P Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh positif dari brand individuality, brand consistency, brand continuity, terhadap brand trust, melalui brand authenticity. Penggunaan variabel tersebut berdasarkan hasil penelitian terdahulu. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 102 orang responden. Penelitian ini menggunakan metode non-probability sampling dan tipe sampling yang digunakan adalah Purposive Sampling. Data Kuesioner diuji menggunakan alat analisis Structural Equation Model (SEM) yang dijalankan dengan mengoperasikan software Amos 6.0 for Windows. Hasil pengujian hipotesa menunjukkan adanya pengaruh positif dari brand idividuality, brand consistency, brand continuity, terhadap brand trust, melalui brand authenticity.

T This study aims to analyze the positive influence of brand individuality, brand consistency, brand continuity, towards brand trust through brand authenticity. The research data was obtained by distributing questionnaires to 150 respondents. This study used non-probability sampling methods and the type of sampling that used is Purposive sampling. Questionnaire data were tested using analysis of Structural Equation Model (SEM) which is executed by operating using the software Amos 6.0 for Windows. The result reveal that there are a positive influence of brand individuality, brand consistency, brand continuity, towards brand trust through brand authenticity. Key words: Brand individuality, brand consistency, brand continuity, brand trust, brand authenticity

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