DETAIL KOLEKSI

Anteseden dan konsekuensi dari price perception


Oleh : Adam Fikri Aziz

Info Katalog

Nomor Panggil : 2016-TA-MJ-022121093

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Brand loyalty;Brand potential

Kata Kunci : price perception, product involvement.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022121093_Halaman-Judul.pdf1.pdf 762.61
2. 2016_TA_MJ_022121093_Bab-1.pdf1.pdf 746.3
3. 2016_TA_MJ_022121093_Bab-2.pdf1.pdf 756.37
4. 2016_TA_MJ_022121093_Bab-3.pdf1.pdf 1070.9
5. 2016_TA_MJ_022121093_Bab-4.pdf1.pdf 939.18
6. 2016_TA_MJ_022121093_Bab-5.pdf1.pdf 506.77
7. 2016_TA_MJ_022121093_Daftar-Pustaka.pdf1.pdf 561.35
8. 2016_TA_MJ_022121093_Lampiran.pdf1.pdf 1798.15

P Penelitian ini bertujuan untuk menganalisis Product Involvement dan Price Perception yang penting untuk pengambilan keputusan manajer pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement dan Price Perception terhadap Brand Loyalty. Penelitian dilakukan dengan menggunakan produk Gaming console sebagai objek penelitian dan mengambil 200 sampel dari konsumen yang pernah membeli dan juga memakai sebuah gaming console (Playstation, Xbox, Nintendo). Metode yang digunakan ialah metode non-probability sampling dengan teknik Purposive Sampling dan menggunakan alat analisis Stuctural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Product Involvement secara langsung berpengaruh positif terhadap Value conciousness. (2) Product Involvement secara langsung berpengaruh positif terhadap Price conciousness. (3) Product Involvement secara langsung berpengaruh positif terhadap Sale pronesness. (4) Product Involvement secara langsung berpengaruh positif terhadap Price mavenism. (5) Product Involvement secara langsung berpengaruh positif terhadap Price Quality Schema.(6) Product Involvement secara langsung berpengaruh positif terhadap Prestige sensitivity.

T This study aims to analyze Product Involvement and Price Perception is important for decision-making marketing manager. This study aimed to analyze the influence of Product Involvement and Price Perception on Brand Loyalty. The study was conducted by using products Gaming console as a research object and taking a sample of 200 consumers who ever bought and also uses a gaming console (Playstation, Xbox, Nintendo). The method is using a non-probability sampling with purposive sampling techniques and analysis tools stuctural Equation Model (SEM). The results of this study were (1) Product Involvement direct positive influence on Value conciousness. (2) Product Involvement direct positive effect on Price conciousness. (3) Product Involvement direct positive effect on Sale pronesness. (4) Product Involvement direct positive effect on Price mavenism. (5) Product Involvement direct positive effect on Price Quality Schema. (6) Product Involvement direct positive effect on sensitivity Prestige.

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