Pengaruh e-wom dan value co-creation

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Pengaruh e-wom dan value co-creation

5.0

Oleh : Ratih Wulan Kusumawardhani

Info Katalog

Nomor Panggil : 2019_TA_MJ_022131211

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Adiati Hardjanti

Subyek : Electronic - Social media;Marketing management

Kata Kunci : Smartphone, social media, purchase intention, ewom, value co-creation, other management related top

File Repositori

No.	Nama File	Ukuran (KB)
1.	2018_TA_MJ_0221312211_Halaman-Judul.pdf	946.2
2.	2018_TA_MJ_0221312211_Bab-1.pdf	541.19
3.	2018_TA_MJ_0221312211_Bab-2.pdf	807.28
4.	2018_TA_MJ_0221312211_Bab-3.pdf	1206.02
5.	2018_TA_MJ_0221312211_Bab-4.pdf	671.64
6.	2018_TA_MJ_0221312211_Bab-5.pdf	491.96
7.	2018_TA_MJ_0221312211_Daftar-Pustaka.pdf	557.39
8.	2018_TA_MJ_0221312211_Lampiran.pdf	1067.5

Abstrak
Abstract

T Tujuan dari Penelitian ini adalah untuk menganalisa pengaruh dari e-WOM In Facebook Fan Pages dan Value Co-Creation terhadap Purchase Intention. Data diperoleh dengan cara menyebarkan kuesioner online kepada 120 responden di Jakarta, .Data yang digunakan adalah cross-sectional dan menggunakan purposive sampling sebagai pengambilan metode sampel.Data menggunakan Program AMOS. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesa menunjukkan bahwa e-WOM In Facebook Fan Pages berpengaruh positif secara signifikan terhadap Purchase Intention. e-WOM In Facebook Fan Pages berpengaruh positif secara signifiikan terhadap Value Co-Creation. Value Co-Creation berpengaruh positif secara signifikan terhadap Purchase Intention Penelitian selanjutnya menggunakan variabel geographical diversity in India and across the world (Sambashiva Rao Kunja dan Acharyulu (2018)

T The purpose of this study is to analyze the impact of e-WOM In Facebook Fan Pages , Value Co- Creation and Value Co-Creation. The data was gathered using online questionnaires and was collected from 120 respondent across Jakarta.The data was using cross-sectional and the sampling method was using purposive sampling. The reseach were using Structural Equation Modeling (SEM) as analyisis method.The finding in this research were: e-WOM In Facebook Fan Pages were significantly have positive effect Purchase Intention, e-WOM In Facebook Fan Pages were signifitcantly have postive effect Value Co-Creation, and Value Co-Creation were signifitcantly have positive effect Purchase IntentionThe further research uses variables geographical diversity in India and across the world (Sambashiva Rao Kunja dan Acharyulu (2018)

Info Koleksi Skripsi

Universitas

Universitas Trisakti (14941)

Fakultas

Tahun Terbit

Subyek

Selengkapnya...

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