DETAIL KOLEKSI

Anteseden dari shopping behavior


Oleh : Putri Nurazizah Jasmine

Info Katalog

Nomor Panggil : 022152046

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Yolanda Masnita

Subyek : Market surveys;Marketing - Management

Kata Kunci : service quality, trust in retail, intention to recommendations, online retail.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022152046_Halaman-Judul.pdf 1073.68
2. 2020_TA_MJ_022152046_Bab-1.pdf 795.71
3. 2020_TA_MJ_022152046_Bab-2.pdf 891.07
4. 2020_TA_MJ_022152046_Bab-3.pdf 1168.99
5. 2020_TA_MJ_022152046_Bab-4.pdf 1316.31
6. 2020_TA_MJ_022152046_Bab-5.pdf 802.21
7. 2020_TA_MJ_022152046_Daftar-Pustaka.pdf 738.05
8. 2020_TA_MJ_022152046_Lampiran.pdf 3326.16

P Penelitian ini menguji Anteseden dari Shopping Behavior pada Offline Retail di Jabodetabek. Sampel yang digunakan adalah konsumen yang pernah berbelanja pada retail offline (Hypermart Giant) sebanyak 200 responden. Metode yang digunakan adalah metode non-probability sampling dengan menggunakan alat Analisa Structural Equation Modeling (SEM).Hasil penelitian ini menunjukkan bahwa Ambience berpengaruh positif terhadap Customer In Store Experience, Customer Service/Social berpengaruh positif terhadap Customer In Store Experience, Dan Customer In Store Experience berpengaruh positif terhadap Shopping Behavior.

T This study discusses the Antecedents of Shopping Behavior in Offline Retail in Jabodetabek. The sample used is consumers who have been purchased at offline retail (Hypermart Giant) of 200 respondents. The method used is a non-probability sampling method using the Structural Equation Modeling Analysis tool. The results of this study indicate that the atmosphere has a positive effect on customers in the store experience, positive customer / social service on customers in the store experience, and customer experience in the store has a positive effect on shopping behavior.

Bagaimana Anda menilai Koleksi ini ?