DETAIL KOLEKSI

Konsekuensi daya tarik pusat perbelanjaan


Oleh : Iqbal Salmana Saleh

Info Katalog

File Jurnal : 00000000000000016812.pdf

Nomor Panggil : 022151217

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Shopping center

Kata Kunci : convenience, tenant variety, internal environment, leisure mix, comunication/promotion


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151217_Halaman-Judul.pdf 1175.34
2. 2019_TA_MJ_022151217_Bab-1.pdf 683.13
3. 2019_TA_MJ_022151217_Bab-2.pdf 934.95
4. 2019_TA_MJ_022151217_Bab-3.pdf 1164.76
5. 2019_TA_MJ_022151217_Bab-4.pdf 1008.95
6. 2019_TA_MJ_022151217_Bab-5.pdf 642.77
7. 2019_TA_MJ_022151217_Daftar-Pustaka.pdf 751
8. 2019_TA_MJ_022151217_Lampiran.pdf 1659.39

P Penelitian ini menguji tentang Konsekuensi Daya Tarik Pusat Perbelanjaan.Pada penelitian ini terbagi menjadi 7 jenis komponen variable yaitu Convenience, Tenant Variety, Internal Environment, Leisure Mix, Comunication/Promotion, Frequency of Visits, dan Purchase Intention. Sampel yang digunakan adalah individual yang pernah minimal sekali dalam tiga bulan terakhir dating ke pusat perbelanjaan, dan pengumpulan datanya dilakukan dengan cara menyebarkan kusioner sebanyak 180 responden. Metode yang digunakan adalah non-probability sampling dengan menggunakan alat structural equation model yang dijalankan oleh program AMOS 6.0. Hasil penelitian ini menunjukkan bahwa Convenience, Tenant Variety, Internal Environment, Leisure Mix, Comunication/Promotion, Frequency of Visits memiliki pengaruh terhadap Purchase Intention.

T This study examines The Consequences of Attarctions of Shopping Center. This research is divided into 7 types of variable components, namely Convenience, Tenant Variety, Internal Environment, Leisure Mix, Comunication/Promotion, Frequency of Visits, and Purchase Intention. The samples used are individuals who have been at least once in the last three months to come to a shopping center, and the data collection is done by distributing questionnaires of 180 respondents. The method used is non-probability sampling using a structural equation model that is run by the AMOS 22 program. The results of study indicate that Convenience, Tenant Variety, Internal Environment, Leisure Mix, Comunication/Promotion, Frequency of Visits have an influence on Purchase Intention.

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