DETAIL KOLEKSI

Anteseden dan konsekuensi dari e-satisfaction


Oleh : Henny Romen Astuti

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2010

Pembimbing 1 : Sri Vandayuni Riorini

Subyek : Marketing - computer networks;electronic commerce;consumer satisfaction

Kata Kunci : convenience, customization, information, communication, e-satisfaction, e-loyalty, website aesthetic


File Repositori
No. Nama File Ukuran (KB) Status
1. 2010_TA_MJ_022060339_7.pdf 1096.06
2. 2010_TA_MJ_022060339_6.pdf 775.59
3. 2010_TA_MJ_022060339_5.pdf 1059.5
4. 2010_TA_MJ_022060339_4.pdf 1116.22
5. 2010_TA_MJ_022060339_3.pdf 842.33
6. 2010_TA_MJ_022060339_2.pdf 596.15
7. 2010_TA_MJ_022060339_1.pdf 870.76

P Penelitian ini bertujuan untuk mengetahui pengaruh positif buying environment characteristics (yang memiliki 5 dimensi, yaitu convenience, customization, information, communication dan website aesthetics) terhadap e-satisfaction dan e-loyalty pada konsumen yang membeli produk di Bhinneka.com dalam 6 bulan terakhir. Data diperoleh dengan meyebarkan kuesioner kepada 100 responden. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Metode analisa yang digunakan untuk menguji hipotesa menggunakan Structural equation model (SEM). Hasil pengujian hipotesa menunjukan terdapat pengaruh signifikan buying environment characteristic terhadap e-satisfaction dan juga terdapat pengaruh yang signifikan esatisfaction terhadap e-loyalty. Pada penelitian selanjutnya diharapkan dapat meneliti perusahaan online lainnya.

T This study aims to determine the positive effects of buying environment characteristics (that have 5 dimensions : convenience, customization, information, communication and aesthetics web site) on e-satisfaction and e-loyalty on consumers who buy products at Bhinneka.com in the last six months. Transmit the data obtained by questionnaires to 100 respondents. The sampling technique used was Purposive Sampling. Analytical methods used to test hypotheses using Structural Equation Model (SEM). Hypothesis test revealed that there is significant influence the buying environment Characteristic of e-satisfaction and also a significant difference esatisfaction on e-loyalty. On further research is expected to examine the other online company’s.

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