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Determinan online repurchase intention


Oleh : M. Rezcky Syah Real

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2012

Pembimbing 1 : Arwini Sumardi

Subyek : Marketing Management

Kata Kunci : consumer behavior, perceived value, perceived ease of use, perceived usefulness, firms reputation, p


File Repositori
No. Nama File Ukuran (KB) Status
1. 2012_TA_MJ_022080020_7.pdf 643.94
2. 2012_TA_MJ_022080020_6.pdf 252.27
3. 2012_TA_MJ_022080020_5.pdf 415.99
4. 2012_TA_MJ_022080020_4.pdf 407.4
5. 2012_TA_MJ_022080020_3.pdf 545.65
6. 2012_TA_MJ_022080020_2.pdf 299.81
7. 2012_TA_MJ_022080020_1.pdf 764.84

T Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang memengaruhi online purchase intention. Variabel yang memengaruhi terdiri dari perceived value, perceived ease of use, perceived usefulness, firms reputation, privacy, trust, reliability, dan functionality. Teknik pengumpulan sampel menggunakan purposive sampling. Pengujian kualitas data menggunakan uji validitas dan reliabilitas. Metode analisis data menggunakan regresi berganda. Hasil dari penelitian ini adalah pada pengujian hipotesa pertama menunjukkan hasil bahwa perceived value berpengaruh positif terhadap Online repurchase intention dengan nilai beta sebesar 0,724. Pengujian hipotesa kedua menunjukkan hasil bahwa bahwa terdapat pengaruh Perceived ease of use terhadap Online repurchase intention dengan nilai beta sebesar 0,877. Pengujian hipotesa ketiga menunjukkan hasil bahwa bahwa terdapat pengaruh Perceived usefulness terhadap Online repurchase intention dengan nilai beta sebesar 0,793. Pengujian hipotesa keempat menunjukkan hasil bahwa bahwa terdapat pengaruh Firm reputation terhadap Online repurchase intention dengan nilai beta sebesar 0,881. Pengujian hipotesa kelima menunjukkan hasil bahwa bahwa tidak terdapat pengaruh Privacy terhadap Online repurchase intention. Hasil pengujian hipotesa keenam menunjukkan hasil bahwa terdapat pengaruh Trust terhadap Online repurchase intention dengan nilai beta sebesar 0,736. Pengujian hipotesa ketujuh menunjukkan hasil bahwa bahwa reliability tidak berpengaruh positif terhadap Online repurchase intention. Pengujian hipotesa kedelapan menunjukkan hasil bahwa bahwa tidak terdapat pengaruh functionality terhadap Online repurchase intention.

T The purpose of this study was to analyze the factors that influence online purchase intention. Variables affecting consisting of perceived value, perceived ease of use, perceived usefulness, firms reputation, privacy, trust, reliability, and functionality. Sample collection technique using purposive sampling. Tests of data quality using validity and reliability. The method of data analysis using multiple regression. Results from this study is the first to show the results of testing the hypothesis that the perceived value positive influence repurchase intention Online beta value of 0.724. Testing results show that the second hypothesis that there is an influence Perceived ease of use of the online repurchase intention with the beta value of 0.877. Testing results show that the third hypothesis that there is an influence Perceived usefulness on intention to repurchase Online beta value of 0.793. Testing results show that the fourth hypothesis that there is an influence on online reputation Firm repurchase intention with beta value of 0.881. The test results suggest that fifth hypothesis that there is no influence of the Online Privacy repurchase intention. The sixth hypothesis testing results show that there is an influence the results of the Online Trust repurchase intention with beta value of 0.736. The seventh hypothesis testing results show that the reliability is not a positive influence on online repurchase intention.

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