DETAIL KOLEKSI

Pengaruh consumer satisfaction terhadap repurchase intent melalui loyalty


Oleh : Affan Kurniawan

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Loyalty - Repurchase

Kata Kunci : meet expectation, affective feeling state, attitudinal loyalty, behavioral loyalty, repurchase inten


File Repositori
No. Nama File Ukuran (KB) Status
1. 2012_TA_MJ_022060382_7.pdf 491.54
2. 2012_TA_MJ_022060382_6.pdf 436.1
3. 2012_TA_MJ_022060382_5.pdf 469.33
4. 2012_TA_MJ_022060382_4.pdf 493.2
5. 2012_TA_MJ_022060382_3.pdf 592.52
6. 2012_TA_MJ_022060382_2.pdf 466.67

P Penyusunan skripsi ini bertujuan untuk mengetahui pengaruh antara Meet Expectation dan Affective Feeling State terhadap Repurchase Intent melalui Attitudinal Loyalty dan Behavioral Loyalty. Instrumen penelitian ini menggunakan kuesioner yang dibagikan kepada 120 orang responden yang telah mengkonsumsi Teh Botol Sosro minimal 3x dalam satu bulan terakhir ini. Metode Analisa penelitian ini menggunakan metode Structural Equation Modeling. Hasil penelitian menyatakan bahwa terdapat pengaruh positif Meet Expectation dan Affective Feeling State terhadap Attitudinal Loyalty. Hasil penelitian ini juga menyatakan bahwa terdapat pengaruh positif Attitudinal Loyalty terhadap Behavioral Loyalty dan pengaruh positif Behavioral Loyalty terhadap Repurchase Intent dan Attitudinal Loyalty tidak berpengaruh positif terhadap Repurchase Intent.

P Preparation of this paper aims to determine the effect of Meet Expectation and Affective Feeling State of the Repurchase Intent through attitudinal Loyalty and Behavioral Loyalty. The research instrument used a questionnaire distributed to 120 respondents who had consumed at least 3x Sosro Botol in the past month. This study analyzes the method using Structural Equation Modeling. The results stated that there is a positive effect Meet Expectations and Affective Feeling State on attitudinal Loyalty. The results of this study also states that there is a positive influence on Behavioral Loyalty Loyalty attitudinal and positive influence on Behavioral Loyalty Loyalty Repurchase Intent and attitudinal no positive effect on Repurchase Intent.

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