DETAIL KOLEKSI

Peran Buying impulsive trait dalam memoderasi hubungan anatara emotional sates dan impulsive buying behaviot


Oleh : Dina Dwi Fitriana S

Info Katalog

Nomor Panggil : 2015_TA_MJ_022111019

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2015

Pembimbing 1 : Fatik Rahayu

Subyek : Emotional states;Marketing management

Kata Kunci : emotional states, impulsive buying behavior and buying impulsive trait


File Repositori
No. Nama File Ukuran (KB) Status
1. 2015_TA_MJ_022111019_-Halaman-Judul.pdf 1607.38
2. 2015_TA_MJ_022111019_-Bab-1.pdf 838.92
3. 2015_TA_MJ_022111019_-Bab-2.pdf 910.82
4. 2015_TA_MJ_022111019_-Bab-3.pdf 970.38
5. 2015_TA_MJ_022111019_-Bab-4.pdf 990.13
6. 2015_TA_MJ_022111019_-Bab-5.pdf 804.73
7. 2015_TA_MJ_022111019_-Daftar-Pustaka.pdf 816.21
8. 2015_TA_MJ_022111019_-Lampiran.pdf 1165.81

Penelitian ini dilakukan untuk mengetahui peran buying impulsive trait dalammemoderasi hubungan antara emotional states dan impulsive buying behavior. Data dikumpulkan langsung melalui penyebaran kuesioner kepada 200 responden. Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakan purposive sampling. Uji hipotesis dalam penelitian ini menggunakan analisis regresi sederhana.Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh positifemotional states terhadap impulsive buying behaviour dan buying impulsive trait memoderasi hubungan antara emotional states dan impulsive buying behavior.Peneliti yang akan datang diharapkan dapat menambah item pernyataan pada variabel impulsive buying behavior agar dapat dilakukan uji validitas dan uji reliabilitas dan menyebar kuesioner kepada lebih dari 200 responden agar hasil penelitian dapat lebih digeneralisasi.

A A study was conducted to understand the role of buying impulsive trait inmoderating the relationship between emotional states dan impulsive buying behavior.Data was collected directly using questionnaires to 200 respondents. Purposive samplingwas used for the sampling technique. Hypothesis testing used in this study was thesimple regression analysis.The result of hypothesis test reveals that there is a positive influence ofemotional states towards impulsvive buying behavior and buying impulsive trait, which moderates the relationship between emotional states and impulsive buying behavior.For future researchers is expected to add an item statement to the variableimpulsive buying behavior in order to test the validity and reliability tests and add more than 200 respondents so that the results can be generalized.

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