DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi pemilihan restoran


Oleh : Sarah Indrianti

Info Katalog

Nomor Panggil : 2016_TA_MJ_022121248

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Willy Arafah

Subyek : Quality of food

Kata Kunci : service quality, price, interior dan exterior.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022121248_Bab-1.pdf1.pdf 613.61
2. 2016_TA_MJ_022121248_Bab-2.pdf1.pdf 757.74
3. 2016_TA_MJ_022121248_Bab-3.pdf1.pdf 941.2
4. 2016_TA_MJ_022121248_Bab-4.pdf1.pdf 800.01
5. 2016_TA_MJ_022121248_Bab-5.pdf1.pdf 501.92
6. 2016_TA_MJ_022121248_Daftar-Pustaka.pdf1.pdf 583.47
7. 2016_TA_MJ_022121248_Lampiran.pdf1.pdf 2588.48

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh quality of food, service quality, price, interior dan exterior terhadap restaurant image selection. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden yang pernah bersantap di restoran etnik dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM).Hasil dari penelitian ini adalah (1) quality of food mempunyai pengaruh positif terhadap restaurant image selection, (2) service quality mempunyai pengaruh positif terhadap restaurant image selection, (3) price mempunyai pengaruh positif terhadap restaurant image selection, (4) interior mempunyai pengaruh positif terhadap restaurant image selection, (5) exterior mempunyai pengaruh positif terhadap restaurant image selection. Dapat disimpulkan bahwa keputusan pemilihan restoran berasal dari kualitas makanan, kualitas pelayanan, harga, lingkungan bagian dalam restoran dan lingkungan luar restoran.

T This study aims to examine and analyze the quality of food, service quality, price, interior and exterior of the restaurant image selection. The sample used in this study were 200 respondents that dining at ethnic restaurants and collected by purposive sampling method. Tests conducted by the method of Structural Equation Model (SEM) The results of this study were (1) The quality of food has a positive effect on restaurant image selection, (2) service quality has a positive effect on restaurant image selection, (3) price has a positive influence the restaurant image selection, (4) the interior has a positive effect on restaurant image selection, (5) the exterior has a positive effect on restaurant image selection. It can be concluded that the decision of the selection of the restaurant comes from the quality of food, quality of service, price, neighborhood environment inside the restaurant and outside the restaurant

Bagaimana Anda menilai Koleksi ini ?