DETAIL KOLEKSI

Pengaruh relationship communication terhadap relationship commitment yang dimediasi oleh trust, image, dan intimacy


Oleh : Vina Selistiawati

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131164

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Adiati Hardjanti

Subyek : Relationship communication;Marketing management;Relationship marketing

Kata Kunci : relationship communication, trust, image, intimacy, and relationship commitment.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2016_TA_MJ_022131164_Halaman-Judul.pdf 1411.13
2. 2016_TA_MJ_022131164_Bab-1.pdf 641.17
3. 2016_TA_MJ_022131164_Bab-2.pdf 1103.86
4. 2016_TA_MJ_022131164_Bab-3.pdf 1289.67
5. 2016_TA_MJ_022131164_Bab-4.pdf 1410.16
6. 2016_TA_MJ_022131164_Bab-5.pdf 616.9
7. 2016_TA_MJ_022131164_Daftar-Pustaka.pdf 903.41
8. 2016_TA_MJ_022131164_Lampiran.pdf 4832.55

P Penelitian ini bertujuan untuk meneliti mediasi trust, image, dan intimacypada pengaruh relationship communication terhadap relationship commitment. Metode pengumpulan data menggunakan kuesioner degan teknik purposivesampling kepada 328 responden yang mengunjungi bengkel resmi Toyota, Honda,Daihatsu, Suzuki, atau Mitsubishi minimal 3 kali dalam satu tahun terakhir. Alatanalisis data yang digunakan untuk menguji validitas adalah Factor Analysis,pengujian reliabilitas dilakukan dengan melihat nilai Cronbach’s Alpha, danpengujian hipotesis dilakukan dengan alat analisis Structural Equation Model(SEM).Hasil yang didapat dari penelitian ini adalah trust dan intimacy memediasipengaruh positif relationship communication terhadap relationship commitment,sedangkan image tidak dapat memediasi pengaruh positif relationshipcommunication terhadap relationship commitment.Peneliti selanjutnya disarankan untuk meneliti perusahaan jasa lainnya,menambah dan/atau mempertimbangkan dimensi lain pada variabel relationshipcommunication, trust, dan relationship commitment, meneliti variabel relationshipmarketing lain seperti: relationship satisfaction, relationship strength, dan word ofmouth, dan meneliti efek moderasi dari umur dan jenis kelamin atau karakteristikrelationship seperti panjang dan durasi dari suatu hubungan (Balaji et al., 2016).

T The research objective is to investigate the mediation effect of trust, image,and intimacy on the influence of relationship communication towards relationshipcommitment.The data collection method being used by this study is purposive sampling tothe total of 328 respondents who have visited an authorized car maintenance services listed as follows: Toyota, Honda, Daihatsu, Suzuki, MitsubishiThe validity test is conducted using Factor Analysis, the reliability test isconducted by measuring cronbach’s coeficient alpha, and the hypotheses testing isconducted by using Structural Equation Model (SEM) analysis method.The result of this study shows that trust and intimacy mediate the influence ofrelationship communication towards relationship commitment, while image doesn’tmediate the influence of relationship communication towards relationshipcommitment. Future research is suggested to examine other service company; adddimension to the context of relationship communication, trust, and commitment;examine other relationship variables, such as: relationship satisfaction, relationshipstrength, and word of mouth; and examine the moderating effect of age and gender as well as relationship characteristics such as length and duration in the linkagesbetween relationship communication and commitment. (Balaji et al., 2016)

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