DETAIL KOLEKSI

Anteseden dan konsekuensi dari brand relationship quality


Oleh : Mohammad Fauzan

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131229

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Luki Adiati Pratomo

Subyek : Brand relationship quality;Marketing management

Kata Kunci : brand authenticity, purchase intention, price premium, forgiveness.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022131229_Halaman-Judul-.pdf 959.29
2. 2017_TA_MJ_022131229_Bab-1.pdf 781.99
3. 2017_TA_MJ_022131229_Bab-2.pdf 804.77
4. 2017_TA_MJ_022131229_Bab-3.pdf 1392.02
5. 2017_TA_MJ_022131229_Bab-4.pdf 929.56
6. 2017_TA_MJ_022131229_Bab-5.pdf 1347.3
7. 2017_TA_MJ_022131229_Daftar-Pustaka.pdf 809.08
8. 2017_TA_MJ_022131229_Lampiran.pdf 2601.23

P Penelitian ini bertujuan untuk menguji dan menganalisis antecedent dan konsekuensi dari kualitas hubungan terhadap konsumen. Sampel yang digunakan dalam penelitian ini berjumlah 280 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode structural equation model (SEM). Hasil dari penelitian ini adalah (1) brand authenticity berpengaruh positif terhadap brand relationship quality, (2) brand relationship quality berpengaruh positif terhadap purchase intention, (3) brand relationship quality berpengaruh positif terhadap price premium, (4) brand relationship quality berpengaruh positif terhadap forgiveness,

T This study aims to examine and analyze antecedents and consequences of quality relationships to consumers. The sample used in this study amounted to 280 respondents and collected by purposive sampling method. The test is done by structural equation model (SEM) method. The result of this research is (1) brand authenticity have positive effect on brand relationship quality, (2) brand relationship quality have positive effect on purchase intention, (3) brand relationship quality have positive effect on price premium, (4) brand relationship quality have positive effect on Forgiveness,

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