DETAIL KOLEKSI

Anteseden dari consumer mall brand attudes


Oleh : Danang Nurseto

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131096

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Fatik Rahayu

Subyek : Mall merchandise;Marketing management

Kata Kunci : mall merchandise, mall atmosphere mix, mall services, mall price, consumer satisfaction, brand attit


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022131096_Halaman-judul.pdf 1091.69
2. 2017_TA_MJ_022131096_Bab-1.pdf 504.92
3. 2017_TA_MJ_022131096_Bab-2.pdf 597.4
4. 2017_TA_MJ_022131096_Bab-3.pdf 652.53
5. 2017_TA_MJ_022131096_Bab-4.pdf 658.6
6. 2017_TA_MJ_022131096_Bab-5.pdf 457.04
7. 2017_TA_MJ_022131096_Daftar-pustaka.pdf 507.72
8. 2017_TA_MJ_022131096_Lampiran.pdf 1320.14

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh (1) mallmerchandise terhadap consumer mall brand attitudes; (2) mall merchandise, mallatmosphere mix, mall services, dan mall price terhadap consumer satisfaction of mall experience; (3) consumer satisfaction of mall experience terhadap consumer mall brand attitudes. Sampel yang digunakan dalam penelitian ini berjumlah 330 dengan menyebar kuesioner kepada responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Modeling (SEM).Hasil penelitian ini menunjukkan bahwa: (1) mall merchandise berpengaruh positifterhadap consumer mall brand attitudes, tetapi tidak berpengaruh terhadap consumer satisfaction of mall experience (2) mall atmosphere mix, mall services, dan mall price berpengaruh positif terhadap consumer satisfaction of mall experience, (3) consumer satisfaction of mall experience berpengaruh positif terhadap consumer mall brand attitudes.

T The objective of this study is to examine and analyze the positive effect of (1) mallmerchandise to consumer mall brand attitudes, (2) mall merchandise, mallatmosphere mix, mall services, and mall price to consumer satisfaction of mallexperience, (3) consumer satisfaction of mall experience to consumer mall brandattitudes. This study has 330 samples by giving questionnaires to respondents andcollected by using purposive sampling method. The testing is conducted by usingStructuctural Equation Modeling (SEM). The result shows that: (1) mallmerchandise has positive effect to consumer mall brand attitudes, but not toconsumer satisfaction of mall experience, (2) mall atmosphere mix, mall services,and mall price has positive effect to consumer satisfaction, (3) consumer satisfaction of mall experience has positive effect to consumer mall brand attitudes.

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