DETAIL KOLEKSI

Pengaruh attitude, subjective norm, perceived behavioural control terhadap returning tourist’ to stay in a Green Hotel yang dimoderasi Green Hotel Knowledge


Oleh : Zaki Khameni Harahap

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131013

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Ganawati

Subyek : Perceived behavioural control;Marketing management

Kata Kunci : attitude, subjective norm, returning tourist’ to stay in a green hotel knowledge


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022131013_Halaman-Judul.pdf 1291.42
2. 2017_TA_MJ_022131013_Bab-1.pdf 658.71
3. 2017_TA_MJ_022131013_Bab-2.pdf 925.58
4. 2017_TA_MJ_022131013_Bab-3.pdf 1352.27
5. 2017_TA_MJ_022131013_Bab-4.pdf 1248.47
6. 2017_TA_MJ_022131013_Bab-5.pdf 596.11
7. 2017_TA_MJ_022131013_Daftar-Pustaka.pdf 685.03
8. 2017_TA_MJ_022131013_Lampiran.pdf 1954.69

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Attitude, Subjective norm, Perceived Behavioural Control terhadap Returning Tourist’ to Stay in a Green Hotel yang dimoderasi Green Hotel Knowledge. Metode non-probability sampling yang digunakan dalam penelitian, dengan 150 responden yang pernah menginap di hotel berpredikat ramah lingkungan yang berada di Jakarta dalam 1 tahun terakhir. Alat analisis yang digunakan adalah Structural Equation Model (SEM) melalui AMOS 6. Hasil dari penelitian ini adalah bahwa pengetahuan akan hotel ramah lingkungan berpengaruh positif terhadap Attitude, Subjective norm, Perceived Behavioural Control yang berpengaruh terhadap Returning Tourist’ to Stay in a Green Hotel

T This research aims to examine and analyze the influence of Attitude, Subjective norm, Perceived Behavioural Control against Returning Tourist' to Stay in a Green Hotel moderated Green Hotel Knowledge. Non-probability sampling method used in this research, with 150 respondents that stay at Green Hotel in Jakarta in the past 1 year. Analysis tool used is a Structural Equation Models (SEM) through AMOS 6. The results of this research is the knowledge of the Green hotel has a positive effect against Attitude, Subjective norm, Perceived Behavioural Control that affect § Returning Tourist ' to Stay in a Green Hotel

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