DETAIL KOLEKSI

Anteseden dari word of mouth intention


Oleh : Febri Perta Pratama Suhartoni

Info Katalog

Nomor Panggil : 2018_TA_MJ_022100013

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Kurniawati

Subyek : Food quality;Marketing management

Kata Kunci : food quality, physical environment quality, personal interaction quality, perceived value, word of m


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022100013_Halaman-Judul.pdf 1002.44
2. 2018_TA_MJ_022100013_Bab-1.pdf 555.62
3. 2018_TA_MJ_022100013_Bab-2.pdf 987.73
4. 2018_TA_MJ_022100013_Bab-3.pdf 974.56
5. 2018_TA_MJ_022100013_Bab-4.pdf 845.58
6. 2018_TA_MJ_022100013_Bab-5.pdf 520.64
7. 2018_TA_MJ_022100013_Daftar-Pustaka.pdf 549.73
8. 2018_TA_MJ_022100013_Lampiran.pdf 3396.1

A Analisis mengenai Word of Mouth Intention sangat penting untuk pengambilan keputusan manajer pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Food Quality, Physical Environment Quality, Personal Interaction Quality dan Perceived Value terhadap Word of Mouth Intention melalui Satisfaction, Trust dan Commitment.Penelitian dilakukan dengan menggunakan restaurant sebagai obyek penelitian dan mengambil 170 sampel dari konsumen yang pernah mengunjungi restaurant Pizza Hutt Jakarta. Metode yang digunakan ialah metode non probability sampling dengan teknik Purposive Sampling dan menggunakan alat analisis Structural Equation Model (SEM). Berdasarkan hasil penelitian dapat diketahui bahwa terdapat pengaruh positif dari Food Quality, Physical Environment Quality, Personal Interaction Quality dan Perceived Value terhadap Satisfaction. Hasil penelitian juga membuktikan bahwa terdapat pengaruh langsung Satisfaction terhadap Trust, Commitment dan Word of Mouth Intention.

A Analysis of Word Of Mouth Intention is very important for decision making in the field of marketing manager. Food Quality, Physical Environment Quality, Personal Interaction Quality and Perceived Value towards Word Of Mouth Intention through Satisfaction, Trust and Commitment.The study was conducted by using a restaurant as an object of research and took 170 samples of customers who have visited Pizza Hutt Jakarta. The method used was non-probability sampling method with purposive sampling techniques and analysis tools Structural Equation Model (SEM). Based on the results of this research is that there is a positive influence of Food Quality, Physical Environment Quality, Personal Interaction Quality and Perceived Value on Satisfaction. The results also prove that there is a direct effect of Satisfaction towards Trust, Commitment and Word Of Mouth Intention.

Bagaimana Anda menilai Koleksi ini ?