DETAIL KOLEKSI

Anteseden mobile banking adoption


Oleh : Rangga Maulid Mahardhika

Info Katalog

Nomor Panggil : 2018_TA_MJ_022130049

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Harsini Soetomo

Subyek : Mobile banking;Marketing Management

Kata Kunci : mobile banking, self efficacy, perceived risk, perceived ease of use, perceived usefulness.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022130049-_Halaman-Judul.pdf 1223.9
2. 2018_TA_MJ_022130049-_Bab-1.pdf 928.56
3. 2018_TA_MJ_022130049-_Bab-2.pdf 1294.52
4. 2018_TA_MJ_022130049-_Bab-3.pdf 1451.17
5. 2018_TA_MJ_022130049-_Bab-4.pdf 1242.75
6. 2018_TA_MJ_022130049-_Bab-5.pdf 914.43
7. 2018_TA_MJ_022130049-_Lampiran.pdf 3046.25

T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari self efficacyterhadap mobile banking adoption melalui perceived risk, perceived ease of use,perceived usefulness dan behavioural intention. Rancangan penelitian ini dilakukandengan menggunakan rancangan penelitian uji hipotesis (hypotheis testing). Unitanalisis yang digunakan dalam metode penelitian ini adalah pengguna Mobilebanking yang aktif menggunakan dalam 3 bulan terakhir, dan penelitian inimenggunakan data cross-sectional dan teknik sampling yang digunakan adalahpurposive sampling. Structural Equation Modeling (SEM) digunakan untuk mengujihipotesis dalam penelitian ini. Hasil penelitian ini menunjukan bahwa (1) Selfefficacy tidak memiliki pengaruh negatif yang signifikan terhadap perceived risk, Self Efficay memiliki pengaruh positif terhadap perceived ease of use dan perceived usefulness dalam penggunaan mobile banking, (2) Perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, Perceived ease of use memiliki pengaruh positif terhadap Intention to Adoption Mobile Banking (3) Perceived risk tidak memiliki pengaruh negatif yang signifikan terhadap intention to adoption mobile banking, (4) Perceived ease of use dan perceived usefulness memiliki pengaruh positif terhadap intention to adoption mobile banking, (5) Perceived usefulness tidak memiliki pengaruh positif yang signifikan terhadap adoption mobile banking, dan (6) Intention to adoption mobile banking memiliki pengaruh positif terhadap adoption mobile banking.

T The purpose of this study is to analyze the effect of self efficacy on mobile bankingadoption through perceived risk, perceived ease of use, perceived usefulness andbehavioral intention. The design of this study was conducted by using hypotheticaltest (hypotheistic testing). The analytical unit used in this research method is Mobilebanking users who actively use in last 3 months, and this research use cross-sectional data and sampling technique used is purposive sampling. Structural Equation Modeling (SEM) is used to test the hypothesis in this study. The results of this study show that (1) Self efficacy has no significant negative effect on perceived risk, Self Efficay has positive effect on perceived ease of use and perceived usefulness in mobile banking usage, (2) Perceived ease of use has positive effect on perceived (4) Perceived ease of use and perceived usefulness have a positive effect on intention to adoption mobile banking, (5) Perceived usefulness has no significant positive effect on mobile banking adoption, and (6) Intention to adoption of mobile banking has a positive effect on mobile banking adoption.

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