DETAIL KOLEKSI

Anteseden dan konsekuensi perceived overall image


Oleh : Nadia Abdul Kadir

Info Katalog

Nomor Panggil : 2018_TA_MJ_022132041

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Ayu Ekasari

Subyek : Substantive staging of servicescape;Marketing management

Kata Kunci : substantive staging of servicescape, communicative staging of servicescape, perceived overall image.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022132041_Halaman-Judul.pdf 850.19
2. 2018_TA_MJ_022132041_Bab-1.pdf 542.14
3. 2018_TA_MJ_022132041_Bab-2.pdf 667.76
4. 2018_TA_MJ_022132041_Bab-3.pdf 902.15
5. 2018_TA_MJ_022132041_Bab-4.pdf 829.57
6. 2018_TA_MJ_022132041_Bab-5.pdf 458.81
7. 2018_TA_MJ_022132041_Daftar-Pustaka.pdf 563.38
8. 2018_TA_MJ_022132041_Lampiran.pdf 4215.93

P Penelitian ini bertujuan untuk menganalisis pengaruh substantive staging of servicescape dan communicative staging of servicescape terhadap perceived overall image serta pengaruh perceived overall image terhadap revisiting intention dan word of mouth pada budget hotel. Rancangan penelitian yang digunakan dalam penelitian ini merupakan pengujian hipotesis (hypothesis testing). Data dikumpulkan dari 200 responden menggunakan purposive samplingyaitu responden yang dalam jangka waktu setahun terakhir ini pernah menginap di budget hotel. Uji hipotesis dalam penelitian ini menggunakan metode SEM (Structural Coefficientd Modelling). Hasil pengujian menunjukkan bahwasubstantive staging of servicescapeberpengaruh positif terhadap perceived overall image,communicative staging of servicescapeberpengaruh positif terhadap perceived overall imagedan perceived overall imageberpengaruh positif terhadap revisiting intention, perceived overall imageberpengaruh positif terhadap word of mouth.

T This study aims to analyze the influence of substantive staging of servicescape and communicative staging of servicescape on perceived overall image and the influence of perceived overall image on revisiting intention and word of mouth in budget hotel. The research design used in this study is hypothesis testing. Data was collected from 200 respondents using purposive sampling, which is the people who have experienced staying in a budget hotel during one last year. The hypotheses were tested using SEM (Structural Coefficientd Modeling) method. The results of the test show that substantive staging of servicescape has positive effect on perceived overall image, communicative staging of servicescape has positive effect on perceived overall image and perceived overall image has positive effect on revisiting intention, perceived overall image has positive effect on word of mouth.

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