DETAIL KOLEKSI

Anteseden word of mouth


Oleh : Lisdawati

Info Katalog

Nomor Panggil : 2018_TA_MJ_022132037

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Ganawati

Subyek : Satisfaction;Marketing management

Kata Kunci : satisfaction, commitment, loyalty, trust, perceived value, quality and WOM behavior


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022132037_Halaman-Judul.pdf 938.75
2. 2018_TA_MJ_022132037_Bab-1.pdf 588.49
3. 2018_TA_MJ_022132037_Bab-2.pdf 824.53
4. 2018_TA_MJ_022132037_Bab-3.pdf 1006.43
5. 2018_TA_MJ_022132037_Bab-4.pdf 888.21
6. 2018_TA_MJ_022132037_Bab-5.pdf 578.5
7. 2018_TA_MJ_022132037_Daftar-Pustaka.pdf 584.32
8. 2018_TA_MJ_022132037_Lampiran.pdf 2195.8

P PenelitianinibertujuanuntukmenganalisispengaruhSatisfaction, Commitment, Loyalty, Trust, Perceived value, dan quality terhadapWOMBehaviour.Data diperolehdenganmenyebarkankuisionerkepada 200 responden yang pernahmenggunakanmenggunakanproduk the body shop dalamjangkawaktu 6 bulanterakhir.Prosedurpengumpulan data menggunakanmetodeNonPropability Sampling, kemudianteknikpengumpulan data menggunakanmetode Purposive Sampling.Metodeanalisis yang digunakanadalahRegresiBerganda(Multiple Regression).Hasildaripenelitianiniadalah (1) Satisfaction mempunyaipengaruhpositif yang signifikanterhadapWOMBehaviour. (2) Commitment mempunyaipengaruhpositif yang signifikanterhadapWOMBehaviour. (3) Loyalty mempunyaipengaruhpositif yang signifikanterhadapWOMBehaviour. (4) Trust mempunyaipengaruhpositif yang signifikanterhadapWOMBehaviour. (5)Perceived Value mempunyaipengaruhpositif yang signifikanterhadapWOMBehaviour. (6) Quality mempunyaipengaruhpositif yang signifikanterhadapWOMBehaviour.

T This study aims to analyze the influence of Satisfaction, Commitment, Loyalty, Trust, Perceived Value, and quality against WOM Behavior .Data were obtained by distributing questionnaires to 200 respondents who have used the body shop product within the last 6 months. Data collection procedure using the method of Non Propability Sampling, then data collection techniques using Purposive Sampling method. The method of analysis used is Multiple Regression (Multiple Regression).The result of this research is (1) Satisfaction has a significant positive effect on WOM Behavior. (2) Commitment has a significant positive effect on WOM Behavior. (3) Loyalty has a significant positive influence on WOM Behavior. (4) Trust has a significant positive influence on WOM Behavior. (5) Perceived Value has a significant positive effect on WOM Behavior. (6) Quality has a significant positive effect on WOM Behavior.

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