DETAIL KOLEKSI

Antecedents dari niat pembelian secara online


Oleh : Yoga Alif Ma'luf

Info Katalog

Nomor Panggil : 2018_TA_MJ_022164510

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Dyah Astarini

Subyek : Utilitarian;Marketing management

Kata Kunci : utilitarian, hedonic, trust, privacy, attitude toward online purchasing, online purchase intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022164510_Halaman-Judul.pdf 1376.17
2. 2018_TA_MJ_022164510_Bab-1.pdf 613.91
3. 2018_TA_MJ_022164510_Bab-2.pdf 832.59
4. 2018_TA_MJ_022164510_Bab-3.pdf 1482.92
5. 2018_TA_MJ_022164510_Bab-4.pdf 982.26
6. 2018_TA_MJ_022164510_Bab-5.pdf 592.14
7. 2018_TA_MJ_022164510_Daftar-Pustaka.pdf 777.37
8. 2018_TA_MJ_022164510_Lampiran.pdf 1306.54

P Penelitian ini bertujuan untuk menganalisis antecedents dari niat pembelian secara online. Metode pngumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 190 responden yang pernah melakukan pembelian secara online. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS, sedangkan uji reliabilitas adalah Cronbach’s Alpha.Hasil penelitian ini menunjukkan bahwa utilitarian berpengaruh positif terhadap attitude toward online purchasing, hedonic berpengaruh positif terhadap attitude toward online purchasing, trust berpengaruh positif terhadap attitude toward online purchasing, privacy berpengaruh positif terhadap attitude toward online purchasing, dan attitude toward online purchasing berpengaruh positif terhadap online purchase intention.Peneliti selanjutnya disarankan untuk meganalisis perusahaan e-commerce lainnya dan menambahkan variabel prior online shopping experience (Tong, 2010).

T The objective of the empirical study is to analyze factors that affecting onlinepurchase intention. Data collection method that used was questionnaire with purposive samplingtechnique to 190 respondent that has been doing online. The data analysis tool that used was Structural Equation Model (SEM) via AMOS and SPSS program, while the reliability test was cronbach’s alpha.The results shows that utilitarian has a positive effect on attitude toward online purchasing, hedonic has a positive effect on attitude toward online purchasing, trust has a positive effect on attitude toward online purchasing, privacy has a positive effect on attitude toward online purchasing, and attitude toward online purchasing has a positive effect on online purchase intention.For future researchers are suggested to analysis other e-commerce company and added variable prior online shopping experience (Tong, 2010).

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