DETAIL KOLEKSI

Anteseden dan konsekuensi attitude toward counterfeit


Oleh : Ali Akbar Suherman

Info Katalog

Nomor Panggil : 2018_TA_MJ_022131259

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Willy Arafah

Subyek : Value consciousness;Marketing management

Kata Kunci : value consciousness, materialism, attitude toward counterfeit, purchase intention.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022131259_Halaman-Judul.pdf 1157.6
2. 2018_TA_MJ_022131259_Bab-1.pdf 532.97
3. 2018_TA_MJ_022131259_Bab-2.pdf 820.63
4. 2018_TA_MJ_022131259_Bab-3.pdf 913.61
5. 2018_TA_MJ_022131259_Bab-4.pdf 670.77
6. 2018_TA_MJ_022131259_Bab-5.pdf 481.18
7. 2018_TA_MJ_022131259_Daftar-Pustaka.pdf 475.8
8. 2018_TA_MJ_022131259_Lampiran.pdf 2195.53

P Penelitian ini merupakan penelitian kuantitatif kasualitatif, yang bertujuan untuk menilai adanya pengaruh signifikan Value Conscious dan Materialism terhadap Purchase Intention yang dimediasi oleh Attitude Toward Counterfeit . Data dikumpulkan dengan menggunakan kuisioner terhadap 122 responden pengguna Produk Counterfeit. Data dianalisis dengan menggunakan SEM atas hipotesis yang dibangun oleh peneliti. Hasil penelitian yaitu (1) Value Consciousness tidak berpengaruh signifikan terhadap Attitude Toward Counterfeit; (2) Materialism berpengaruh signifikan terhadap Attitude Toward Counterfeit; (3) Attitude Toward Counterfeit berpengaruh signifikan terhadap Purcahse Intention.

T This study is casual quantitative research, which aims to assess the significant influence of Value Conscious and Materialism on Purchase Intention mediated by Attitude Toward Counterfeit. Data was collected using questionnaires for 122 respondents using Counterfeit Products. Data were analyzed using SEM on the hypothesis built by researchers. The results of the study are (1) Value Consciousness has no significant effect on Attitude Toward Counterfeit; (2) Materialism has a significant effect on Attitude Toward Counterfeit; (3) Attitude Counterfeit Toward has a significant effect on Purcahse Intention.

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