DETAIL KOLEKSI

Antesedens dari brand loyalty


Oleh : Musraden

Info Katalog

File Jurnal : 00000000000000096481.pdf

Nomor Panggil : 2019_TA_MJ_022151158

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Kurniawati

Subyek : Brand awareness;Marketing management;Brand personality

Kata Kunci : perceived quality, perceived value, brand personality, organizational association.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151158_Halaman-Judul.pdf 684.65
2. 2019_TA_MJ_022151158_Bab-1.pdf 510.46
3. 2019_TA_MJ_022151158_Bab-2.pdf 656.57
4. 2019_TA_MJ_022151158_Bab-3.pdf 677.14
5. 2019_TA_MJ_022151158_Bab-4.pdf 634.65
6. 2019_TA_MJ_022151158_Bab-5.pdf 484.67
7. 2019_TA_MJ_022151158_Daftar-Pustaka.pdf 478.02
8. 2019_TA_MJ_022151158_Lampiran.pdf 581.24

P Penelitian ini bertujuan untuk menguji dan menganalisis Brand awareness,Perceived quality, Perceived value, Brand personality, Organizational association,Brand uniqueness terhadap Brand loyalty pada pelanggan merek pakaian. Jumlahresponden yang didapat yang sesuai dengan kriteria yaitu sebanyak 220 orang.Metode pengumpulan data menggunakan non-probalbility sampling.Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasilpenelitian ini adalah bahwa terdapat pengaruh positif Brand awareness terhadapBrand loyalty, Perceived quality berpengaruh positif Brand loyalty , Perceived valuetidak berpengaruh terhadap Brand loyalty,Brand personality berpengaruh positifterhadap brand loyalty, Organizational association berpengaruh positif terhadapbrand loyalty, Brand uniqueness berpengaruh positif terhadap Brand loyalty.

T This study aims to examine and analyze Brand awareness, Perceived quality,Perceived value, Brand personality, Organizational association, Brand uniquenesstowards Brand loyalty to clothing brand customers. The number of respondentsobtained is in accordance with the criteria as many as 220 people.The method of data collection uses non-probability sampling. Tests arecarried out using the Structural Equation Model (SEM) method. The results of thisstudy are that there is a positive effect of Brand awareness on Brand loyalty,Perceived quality positive influence Brand loyalty, Perceived value does not affectBrand loyalty, Brand personality has a positive effect on brand loyalty,Organizational association has a positive effect on Brand loyalty, Brand uniquenesshas a positive effect on Brand loyalty.

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