DETAIL KOLEKSI

Anteseden dan konsekuensi cotinuous commitment


Oleh : Rheza Fathur Rahman ii

Info Katalog

File Jurnal : 00000000000000096913.pdf

Nomor Panggil : 2019_TA_MJ_022151045

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Perceived usefulness;Marketing management

Kata Kunci : perceived usefulness, competence trust, continuous commitment, postive word of mouth intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151045_Halaman-Judul.pdf 787.31
2. 2019_TA_MJ_022151045_Bab-1.pdf 1031.96
3. 2019_TA_MJ_022151045_Bab-2.pdf 1095.59
4. 2019_TA_MJ_022151045_Bab-3.pdf 1337.49
5. 2019_TA_MJ_022151045_Bab-4.pdf 1130.73
6. 2019_TA_MJ_022151045_Bab-5.pdf 577.94
7. 2019_TA_MJ_022151045_Daftar-Pustaka.pdf 612.39
8. 2019_TA_MJ_022151045_Lampiran.pdf 1091.77

P Penelitian ini bertujuan untuk menguji dan menganalisis Anteseden dan Konsekuensi Continuous Commitment. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden dan dikumpulkan dengan metode purposive sampling.Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil daripenelitian ini adalah : (1) Perceived Usefulness tidak berpengaruh terhadapContinuous Commitment, (2) Competence trust berpengaruh positif terhadapContinuous Commitment, dan (3) Continuous Commitment berpengaruh positifterhadap Postive Word of Mouth Intention.

T The objective of this study is to examine an analyze the effect of Atecedentsand Consequences Of Continuous Commitment. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structural Equation Model (SEM) analysis method. The findings of this study are : (1) Perceived Usefulness has not effect on Continuous Commitment, (2) Competence trust has a positive effect on Customer Continuous Commitment, and (3) Continuous Commitment has a positive effect on Postive Word of Mouth Intention..

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