DETAIL KOLEKSI

Konsekuensi consumer relationship proneness pada perusahaan jasa


Oleh : Dimas Ananda Mulia

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Harsini Soetomo

Subyek : Customer Relations, Business, Public Relations

Kata Kunci : customer service, trust repurchase intention, customer share


File Repositori
No. Nama File Ukuran (KB) Status
1. 2011_TA_MJ_022060045_7.pdf 617.93
2. 2011_TA_MJ_022060045_6.pdf 320.55
3. 2011_TA_MJ_022060045_5.pdf 408.45
4. 2011_TA_MJ_022060045_4.pdf 412.27
5. 2011_TA_MJ_022060045_3.pdf 643.83
6. 2011_TA_MJ_022060045_2.pdf 305.09
7. 2011_TA_MJ_022060045_1.pdf 401.99

P Penelitian ini bertujuan menguji Customer Relationship Proneness (CRP) terhadap Commitment, Trust, Repurchase Intention, Customer Share, danAdherence. Data diperoleh dengan menyebarkan kuisioner kepada 120 responden kepada Mahasiswa Universitas Trisakti. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metodeanalisis yang digunakan adalah regresi sederhana. Hasil pengujian hipotesa menunjukkan bahwa terdapat pengaruh yang signifikan antara Customer Relationship Proneness (CRP) terhadap Commitment, Trust, Repurchase Intention, Customer Share, danAdherence.

T This study contains the analysis of the effect of Customer Relationship Proneness (CRP) of Commitment, Trust, Repurchase Intention, Customer Share and Adherence. Data obtained by distributing questionnaires to 120 respondents to the Student Trisakti University. The sampling technique used was purposive sampling. The research method used isunivariate regression. Hypothesis testing result sindicate that there are significant effect between Customer Relationship Proneness (CRP) ofCommitment, Trust, Repurchase Intention, Customer Share and Adherence.

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