DETAIL KOLEKSI

The antecedents of revisit intention and word of intention


Oleh : Latifa Jati Oktarissa

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Gunawati

Subyek : Customer Satisfaction

Kata Kunci : disconfirmation, customer satisfaction, revisit intention, word of mouth intention


File Repositori
No. Nama File Ukuran (KB) Status
1. 2011_TA_MJ_022060150_7.pdf 592.56
2. 2011_TA_MJ_022060150_6.pdf 328.92
3. 2011_TA_MJ_022060150_5.pdf 376.44
4. 2011_TA_MJ_022060150_4.pdf 436.91
5. 2011_TA_MJ_022060150_3.pdf 352.28
6. 2011_TA_MJ_022060150_2.pdf 278.5
7. 2011_TA_MJ_022060150_1.pdf 311.92

P Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh dari Disconfirmation terhadap Customer Satisfaction, Revisit Intention dan Word Of Mouth Intention, serta pengaruh Customer Satisfaction terhadap Revisit Intention dan Word Of Mouth Intention. Data penelitian ini diperoleh dengan cara menyebarkan kuesioner kepada 132 orang yang merupakan konsumen individual dari pelanggan restaurant Sushi Tei di Jakarta, penelitian ini menggunakan teknik Purposive Sampling dan hipotesa diuji dengan metode SEM dengan menggunakan AMOS version 7 Hasil penelitian ini menyatakan bahwa ada pengaruh signifikan pada Disconfirmation terhadap Customer Satisfaction, Revisit Intention dan Word Of Mouth Intention serta pengaruh Customer Satisfaction terhadap Revisit Intention dan Word Of Mouth Intention.

T The purpose of this study is to examine the influence of Disconfirmation against Customer Satisfaction, Revisit Intention and Word Of Mouth Intention, and the influence of Customer Satisfaction against Revisit Intention and Word Of Mouth Intention. Data collected by distributing questionnaires to 132 respondent which is individual consumer from Sushi Tei restaurant in Jakarta, this study used purposive sampling and the hypothesis tested by SEM using software AMOS 7. The result of this study stated that there is an influence of Disconfirmation against Customer Satisfaction, Revisit Intention and Word Of Mouth Intention, and the influence of Customer Satisfaction against Revisit Intention and Word Of Mouth Intention.

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