DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi konsumsi jilbab fashion


Oleh : Wafi Imron

Info Katalog

Nomor Panggil : 2018_TA_MJ_022132056

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Arwini Sumardi

Subyek : Fashion knowledge;Marketing management

Kata Kunci : fashion knowledge, fashion motivation, fashion uniqueness, fashion consciousness, jilbab fashio.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022132056_Halaman-Judul.pdf 1153.13
2. 2018_TA_MJ_022132056_Bab-1.pdf 624.64
3. 2018_TA_MJ_022132056_Bab-2.pdf 720.95
4. 2018_TA_MJ_022132056_Bab-3.pdf 1313.9
5. 2018_TA_MJ_022132056_Bab-4.pdf 1021.91
6. 2018_TA_MJ_022132056_Bab-5.pdf 513.79
7. 2018_TA_MJ_022132056_Daftar-Pustaka.pdf 677.2
8. 2018_TA_MJ_022132056_Lampiran.pdf 2190.61

T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari Dressing Style, Sources of Fashion Knowledge, Fashion Motivation dan Fashion Uniqueness terhadap Fashion Consciousness serta pengaruhnya terhadap Jilbab Fashion Consumption.Data diperoleh dengan caramenyebarkan kuesioner kepada 200 responden di Jakarta dan sekitarnya yang telah menggunakan jilbab.Data yang digunakan adalah data cross-sectional dan menggunakan puposive sampling sebagai metode penarikan sampel.Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesis menunjukkan bahwa Sources of Fashion Knowledge tidak berpengaruh positif terhadap Fashion Consciousness. Dressing Style, Fashion Motivation dan Fashion Uniqueness berpengaruh positif terhadap Fashion Consciousness.Fashion Consciousness berpengaruh positif terhadap Jilbab Fashion Consumption.

T The purpose of this study is to analyze the influence of Dressing Style, Sources of Fashion Knowledge, Fashion Motivation and Fashion Uniqueness to Fashion Consciousness and the influence of Fashion Consciousness to Jilbab Fashion Consumption. The data was obtained by distributing questionnaires to 200 respondents in Jakarta and surroundings area who have used jilbab. The data used are cross-sectional and using puposive sampling as sampling method. Analytical tool used is Structural Equation Modeling (SEM). The purpose of this study is to analyze the influence of Dressing Style, Sources of Fashion Knowledge, Fashion Motivation and Fashion Uniqueness to Fashion Consciousness and the influence of Fashion Consciousness to Jilbab Fashion Consumption. The data was obtained by distributing questionnaires to 200 respondents in Jakarta and surroundings area who have used jilbab. The data used are cross-sectional and using puposive sampling as sampling method. Analytical tool used is Structural Equation Modeling (SEM).

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