DETAIL KOLEKSI

Anteseden intention to visit sustainable tourism destination


Oleh : Nurul Aida

Info Katalog

Nomor Panggil : 2019_TA_MJ_022151032

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Ayu Ekasari

Subyek : Marketing management;Management - Tourist attraction

Kata Kunci : environmental attitude, travel motivation, destination image, word of mouth, perceived service quali


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151032_Halaman-Judul.pdf 1027.48
2. 2019_TA_MJ_022151032_Bab-1.pdf 623.92
3. 2019_TA_MJ_022151032_Bab-2.pdf 824.41
4. 2019_TA_MJ_022151032_Bab-3.pdf 1128.5
5. 2019_TA_MJ_022151032_Bab-4.pdf 1167.2
6. 2019_TA_MJ_022151032_Bab-5.pdf 580.18
7. 2019_TA_MJ_022151032_Daftar-pustaka.pdf 719.23
8. 2019_TA_MJ_022151032_Lampiran.pdf 2867.27

P Penelitian ini dilakukan untuk menganalisis Anteseden Intensi Mengunjungi Destinasi Pariwisata Berkelanjutan. Data yang dikumpulkan dalam penelitian ini langsung melalui penyebaran kuesioner kepada 200 orang responden. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Uji hipotesis yang digunakan dalam penelitian ini adalah menggunakan analisis SEM (Structural Equation Model). Hasil penelitian ini menunjukkan bahwa Travel Motivation, Word Of Mouth dan Perceived Service Quality berpengaruh positif terhadap Intention to Visit Sustainable Tourism Destination. Sedangkan hasil penelitian ini menunjukkan bahwa Environmental Attitude dan Destination Image tidak berpengaruh positif terhadap Intention to Visit Sustainable Tourism Destination. Hasil penelitian ini menyarankan pengelola bromo untuk meningkatkan Travel Motivation, Word Of Mouth, dan Perceived Service Quality sehingga teripta Intention to Visit Sustainable Tourism Destination.

T This thesis was conducted to determine Antecedents of Intention to Visit Sustainable Tourism Destination. The data collected in this study directly by distributing questionnaires to 200 respondents. The sampling technique in this study is using purposive sampling. Hypothesis test used in this study is the use of SEM (Structural Equation Model). The results of this study indicate that Travel Motivation, Word Of Mouth and Perceived Service Quality have a positive effect on Intention to Visit Sustainable Tourism Destination. While the results of this study indicate that Environmental Attitude and Destination Image do not have a positive effect on Intention to Visit Sustainable Tourism Destination. The results of this study suggest Bromo manager to increase the Travel Motivation, Word Of Mouth and Perceived Service Quality to creat an Intention to Visit Sustainable Tourism Destination on tourist.

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