DETAIL KOLEKSI

Anteseden loyalty intentions


Oleh : Atika Sekar Sari

Info Katalog

Nomor Panggil : 2017_TA_MJ_022154029

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Kurniawati

Subyek : Value equity;Marketing management

Kata Kunci : brand equity, relationship equity, positive emotions, negative emotions


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022154029_Halaman-Judul.pdf 1720.42
2. 2017_TA_MJ_022154029_Bab-1.pdf 648.56
3. 2017_TA_MJ_022154029_Bab-2.pdf 726.13
4. 2017_TA_MJ_022154029_Bab-3.pdf 1221.4
5. 2017_TA_MJ_022154029_Bab-4.pdf 700.03
6. 2017_TA_MJ_022154029_Bab-5.pdf 531.34
7. 2017_TA_MJ_022154029_Daftar-Pustaka.pdf 652.34
8. 2017_TA_MJ_022154029_Lampiran.pdf 2257.96

P Penelitian ini bertujuan untuk menganalisis pengaruh signifikan value equity, brand equity, relationship equity, positive emotions dan negative emotions terhadap loyalty intentions. Rumusan masalah yang diteliti adalah apakah terdapat pengaruh value equity, brand equity, relationship equity, positive emotions dan negative emotions terhadap loyalty intentions pada nasabah Bank Mandiri.Metode pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan metode non probability sampling, yaitu dengan teknik purposive sampling. Sampel yang diperoleh sebanyak 255 responden yang didapat dari nasabah Bank Mandiri.Alat analisis yang digunakan untuk menguji hipotesa adalah Structural Equation Model (SEM) dengan bantuan software AMOS. Hasil analisa menunjukkan terdapat pengaruh positif brand equity, relationship equity, dan positive emotions terhadap loyalty intentions, serta terdapat pengaruh negatif negative emotions terhadap loyalty intentions. Sedangkan, value equity tidak berpengaruh positif terhadap loyalty intentions.

T This study aims to analyze the significant impact of value equity, brand equity, relationship equity, positive emotions and negative emotions to loyalty intentions. The problem formulation examined is whether there is impact of value equity, brand equity, relationship equity, positive emotions and negative emotions to loyalty intentions to Bank Mandiri customers.Sampling method used in this research is by using non-probability sampling method, that is by purposive sampling technique. Samples obtained as many as 255 respondents from customers of Bank Mandiri.The analytical tool used to test the hypothesis is the Structural Equation Model (SEM) with the help of AMOS software. The analysis shows that there is positive effect of brand equity, relationship equity, and positive emotions toward loyalty intentions, and there is negative effect of negative emotions on loyalty intentions. Meanwhile, value equity has no positive effect on loyalty intentions.

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