DETAIL KOLEKSI

Peran Level of education dalam emoderasi pengaruh attitude, trust, subjective norms dan beliefs about CSR terhadap Green Hotel Loyalty


Oleh : Fdhel Audia Yusran

Info Katalog

Nomor Panggil : 2018_TA_MJ_022141161

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Fatik Rahayu

Subyek : Attitude;Marketing management

Kata Kunci : attitude, trust, subjective norms, beliefs about, loyalty and level of education.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022141161_Halaman-Judul.pdf 1253.26
2. 2018_TA_MJ_022141161_Bab-1.pdf 737.15
3. 2018_TA_MJ_022141161_Bab-2.pdf 887.35
4. 2018_TA_MJ_022141161_Bab-3.pdf 1331.47
5. 2018_TA_MJ_022141161_Bab-4.pdf 973.22
6. 2018_TA_MJ_022141161_Bab-5.pdf 712.23
7. 2018_TA_MJ_022141161_Daftar-Pustaka.pdf 889.86
8. 2018_TA_MJ_022141161_Lampiran.pdf 2282.36

P Penelitian ini menguji peran Level of Education dalam memoderasi pengaruh attitude,trust, subjective norms dan beliefs about CSR terhadap green hotel loyalty. Sampel yang digunakan adalah sebanyak 140 responden yang pernah menginap di hotel yang berbasis green marketing. Analisis data dilakukan dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa level of education dari konsumen green hotel memiliki pengaruh moderasi dalam hubungan attitude, trust, subjective norms dan beliefs about CSR terhadap loyalty konsumen hotel berbasis green marketing.

T This study examines the role of level of education in moderating effect of attitude, trust, subjective norms and beliefs about CSR on green hotel loyalty. The sample used is as many as 140 respondents who had stayed at the hotel based on green marketing. Data analysis was done by using multiple regression analysis. The results show that the level of education of green hotel consumers has a moderating influence in attitude, trust, subjective norms and beliefs about CSR toward the loyalty of green hotel-based hotel consumers.

Bagaimana Anda menilai Koleksi ini ?