DETAIL KOLEKSI

Antecedents niat pembelian secara online

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Oleh : Dito Bagus Saputro

Info Katalog

File Jurnal : 00000000000000015889.pdf

Nomor Panggil : 2019_TA_MJ_022001708016

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Kurniawati

Subyek : Marketing management;Online business

Kata Kunci : trust, ease of use, satisfaction, intention to purchase


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022001708016_Halaman-Judul.pdf 1406.05
2. 2019_TA_MJ_022001708016_Bab-1.pdf 793.82
3. 2019_TA_MJ_022001708016_Bab-2.pdf 963.89
4. 2019_TA_MJ_022001708016_Bab-3.pdf 1604.49
5. 2019_TA_MJ_022001708016_Bab-4.pdf 1014.07
6. 2019_TA_MJ_022001708016_Bab-5.pdf 729.79
7. 2019_TA_MJ_022001708016_Daftar-Pustaka.pdf 874.46
8. 2019_TA_MJ_022001708016_Lampiran.pdf 2564.93

P Penelitian ini bertujuan untuk menganalisis antecedents dari niat pembelian secara online. Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 202 responden yang pernah melakukan pembelian secara online dalam 6 bulan terakhir. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS, sedangkan uji reliabilitas adalah Cronbach’s Alpha. Hasil penelitian ini menunjukan bahwa trust berpengaruh positif terhadap satisfaction, ease of use berpengaruh positif terhadap satisfaction, trust berpengaruh negatif terhadap intention to purchase, ease of use berpengaruh positif terhadap intention to purchase, satisfaction berpengaruh positif terhadap intention to purchase, trust berpengaruh positif terhadap intention to purchase yang dimediasi satisfaction, dan ease of use berpengaruh positif terhadap intention to purchase yang dimediasi satisfaction. Implikasi manajerial dalam penelitian ini menyediakan layanan review produk, melakukan maintenance, menyediakan produk terbaru, menyediakan reward.

T The objective of the empirical study is to analyze factors that affecting online purchase intention. Data collection method that used was questionnaire with purposive sampling technique to 202 respondent that has been doing online in the last 6 months. The data analysis tool that used was Structural Equation Model (SEM) via AMOS and SPSS program, while the reliability test was cronbach’s alpha. The result shows that trust has a positive effect on satisfaction, ease of use has a positive effect on satisfaction, trust has a negative effect on intention to purchase, ease of use has a positive effect on intention to purchase, satisfaction has a positive effect on intention to purchase, trust has positive a positive effect on intention to purchase mediated by satisfaction, and ease of use has a positive effect on intention to purchase mediated by satisfaction. Managerial implication in this research provide product review, provide maintenance, provide new product, provide reward.

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