DETAIL KOLEKSI

Pengaruh confidence benefits, social benefits dan safety benefits terhadap customer loyalty melalui commitment


Oleh : Eplitanta Aprina Benana

Info Katalog

Nomor Panggil : 2017_TA_MJ_022154017

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Robert Kristaung

Subyek : Commitment dan customer loyalty;Marketing management

Kata Kunci : confidence benefits, social benefits, safety benefits


File Repositori
No. Nama File Ukuran (KB) Status
1. 2017_TA_MJ_022154017_Halaman-Judul.pdf 798.36
2. 2017_TA_MJ_022154017_Bab-1.pdf 643.26
3. 2017_TA_MJ_022154017_Bab-2.pdf 901.48
4. 2017_TA_MJ_022154017_Bab-3.pdf 1043.96
5. 2017_TA_MJ_022154017_Bab-4.pdf 882.69
6. 2017_TA_MJ_022154017_Bab-5.pdf 504.01
7. 2017_TA_MJ_022154017_Daftar-Pustaka.pdf 588.08
8. 2017_TA_MJ_022154017_Lampiran.pdf 1675.96

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh ConfidenceBenefits, Social Benefits dan Safety Benefits terhadap Commitment dan CustomerLoyalty.Objek penelitian ini adalah pengguna jasa ojek online. Rancangan penelitianyang digunakan dalam penelitian ini adalah hypothesis testing. Metode pengumpulan data dalam penelitian ini menggunakan penelitian lapangan yaitu pnyebaran kuisioner kepada 150 orang pengguna jasa ojek online dijakarta. Teknik pengambilan sampel yaitu non probability sampling dengan menggunakan purposive sampling.Metode analisis data yang digunakan adalah metode Structural Equation Model(SEM) dengan bantuan program AMOS. Hasil pengujian hipotesis menunjukkanbahwa Social Benefits berpengaruh positif dan signifikan terhadap Commitment danCustomer Loyalty. Sementara itu, Confidence Benefits dan Safety Benefits tidakberpengaruh positif dan signifikan terhadap Commitment dan Customer Loyalty.

T The objective of this study is to examine and analyze the influence of ConfidenceBenefits, Social Benefits, and Safety Benefits on Commitment and CustomerLoyalty.the object of this research is user of online transportation services.Theresearch used in this study is hypothesis testing.Methods of data collections in thisstudy using field through questionnaire and was collected from 150 user of onlinetransportation services in Jakarta. The data analysis method was used StructuralEquation Model (SEM) with AMOS. The research finding showed that SocialBenefits has positive and significant effect on CommitmentdanCustomer Loyalty.Meanwhile, Confidence Benefits and Safety Benefitshas no positive and significanteffect on Commitment andCustomer Loyalty.For the next researchers are expected to add other variable such as special treatment benefits.

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