DETAIL KOLEKSI

Anteseden dan konsekuensi attitude purchasing green product

5.0


Oleh : Muhammad Rivanda Pramono

Info Katalog

Nomor Panggil : 022141147

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Ganawati

Subyek : Marketing;Commercial products

Kata Kunci : functional value, conditional value, social value, emotional value, attitude toward purchasing grree


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022141147_Halaman-Judul.pdf 726.11
2. 2020_TA_MJ_022141147_Bab-1.pdf 619.7
3. 2020_TA_MJ022141147_Bab-2.pdf 787.42
4. 2020_TA_MJ022141147_Bab-3.pdf 1008
5. 2020_TA_MJ_022141147_Bab-4.pdf 761.97
6. 2020_TA_MJ_022141147_Bab-5.pdf 500.89
7. 2020_TA_MJ022141147_Daftar-Pustaka.pdf 549.48
8. 2020_TA_MJ_022141147_Lampiran.pdf 2526.09

T Tujuan penelitian ini adalah untuk menganalisis pengaruh Fungctional value terhadap Attitude toward purchasing green product, Conditional value terhadap Attitude toward purchasing green product, Social valueterhadap Attitude toward purchasing green products,Emotional value terhadap Attitude toward purchasing green products. Attitude toward purchasing green products terhadap purchaseintention.Metode analisis data yang digunakan pada penelitian ini untuk menganalisapengaruh antar variabel-variabel yang dimiliki menggunakan metode StructuralEquation Model (SEM) dengan bantuan software AMOS 22Hasil penelitian yang diperoleh pengaruh positif functional value terhadap attitude toward purchasing green product, pengaruh positif conditional value terhadap attitude toward purchasing green products, pengaruh positif social value terhadap attitude toward purchasing green products, pengaruh emotional valueterhadap attitude toward purchasing green products, pengaruh attitude toward purchasing green products terhadap puchase intention,

T The purpose of this study is to analyze the effect of functional value onAttitude toward purchasing green products, Conditional value on Attitude towardpurchasing green products, Social value on Attitude toward purchasing greenproducts, Emotional value on Attitude toward purchasing green products. Attitudetoward purchasing green products against purchase intention. Data analysis methodused in this study to analyze the effect of variables owned using the StructuralEquation Model (SEM) method with the help of AMOS 22 softwareThe results obtained by the positive effect of functional value on the attitude toward purchasing green products, the positive effect of conditional value onthe attitude towards purchasing green products, the positive effect of social value onthe attitude toward purchasing green products, the effect of emotional value on theattitude toward purchasing green products, the effect of attitude toward purchasinggreen products against puchase intention,

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