DETAIL KOLEKSI

Faktor-Faktor yang mempengaruhi niat perilaku untuk memesan kamar hotel menggunakan Smartphone


Oleh : Bagas Wicaksono Ihsan

Info Katalog

Nomor Panggil : 2018_TA_MJ_022141100

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2018

Pembimbing 1 : Farida Jasfar

Subyek : Hotel booking intention perceived behavioral control;Hospitalty management

Kata Kunci : Anxiety, hotel booking intention perceived behavioral control, perceived benefits, perceived costs,


File Repositori
No. Nama File Ukuran (KB) Status
1. 2018_TA_MJ_022141100_Halaman-judul.pdf 933.39
2. 2018_TA_MJ_022141100_Bab-1.pdf 572.43
3. 2018_TA_MJ_022141100_Bab-2.pdf 785.13
4. 2018_TA_MJ_022141100_Bab-3.pdf 1393.18
5. 2018_TA_MJ_022141100_Bab-4.pdf 832.89
6. 2018_TA_MJ_022141100_Bab-5.pdf 507.63
7. 2018_TA_MJ_022141100_Daftar-pustaka.pdf 563.93
8. 2018_TA_MJ_022141100_Lampiran.pdf 1585.98

P Penelitian ini menguji pengaruh perceived behavioral control, perceived benefits, perceived costs, anxiety, self efficacy terhadap hotel booking intention untuk memesan hotel menggunakan smartphone. Sampel yang digunakan adalah sebanyak 249 konsumen yang sudah pernah memesan menggunakan smartphone, minimal selama 6 bulan terakhir. Metode yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling dan menggunakan alat analisa structural equation modeling (SEM). Hasil penelitian ini menunjukkan bahwa perceived behavioral control berpengaruh positif tehadap hotel booking intention, perceived benefits berpengaruh positif tehadap hotel booking intention, perceived costs berpengaruh negatif tehadap hotel booking intention, anxiety berpengaruh positif tehadap hotel booking intention, self efficacy berpengaruh positif tehadap hotel booking intention

T This study examines the effect of perceived behavioral control, perceived benefits, perceived costs, anxiety, self efficacy towards hotel booking intention using smartphone. The sample of this study is 249 customers who has used smartphone for booking hotel at least the last 6 mounths. The method is used non-probability sampling with purposive sampling techniques and structural equation modeling as analysis tools. The results showed perceived behavioral control positive influence on hotel booking intention, perceived benefits positive influence on hotel booking intention, perceived costs negative influence on hotel booking intention, anxiety positive influence on hotel booking intention, self efficacy positive influence on hotel booking intention

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