DETAIL KOLEKSI

Konsekuensi dari source credible online review


Oleh : Dinda Permatasari

Info Katalog

Nomor Panggil : 022160003

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Iwan Ekawanto

Subyek : Marketing;E-commerce

Kata Kunci : source credible online review, brand awareness, perceived value, perceived quality, purchase intenti


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022160003_Halaman-Judul.pdf 1481.14
2. 2020_TA_MJ_022160003_Bab-1.pdf 995.55
3. 2020_TA_MJ_022160003_Bab-2.pdf 1174.07
4. 2020_TA_MJ_022160003_Bab-3.pdf 1604.86
5. 2020_TA_MJ_022160003_Bab-4.pdf 1103.61
6. 2020_TA_MJ_022160003_Bab-5.pdf 936.37
7. 2020_TA_MJ_022160003_Daftar-Pustaka.pdf 1037.16
8. 2020_TA_MJ_022160003_Lampiran.pdf 4810.67

P Penelitian ini bertujuan untuk menguji pengaruh source credible online review terhadap brand awareness, perceived value, perceived quality terhadap purchase intention. Metode pengumpulan data penelitian ini menggunakan kuesioner dengan teknik purposive sampling kepada 174 responden yang pernah berbelanja online pada aplikasi Shoope, Bukalapak, dan Lazada. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM) melalui program AMOS dan SPSS. Hasil penelitian ini menunjukan bahwa source credible online review berpengaruh positif terhadap brand awareness, source credible online review berpengaruh positif terhadap perceived value, source credible online review berpengaruh positif terhadap perceived quality, brand awareness berpengaruh positif terhadap purchase intention, perceived value awareness berpengaruh positif terhadap purchase intention.

T This study aims to examine the effect of source credible online review on brand awareness, perceived value, perceived quality of purchase intention. This research data collection method used a questionnaire with a purposive sampling technique to 174 respondents who have shopped online on the Shoope, Bukalapak and Lazada applications. The analytical tool used is Structural Equation Modeling (SEM) through AMOS and SPSS programs. The results of this study indicate that source credible online review has a positive effect on brand awareness, source credible online review has a positive effect on perceived value, source credible online review has a positive effect on perceived quality, brand awareness has a positive effect on purchase intention, perceived value has a positive effect on purchases intention.

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