DETAIL KOLEKSI

Dampak social influence, vanity dan exhibitionism terhadap consumer behaviour kosmetik Korea

5.0


Oleh : Alika Luisa Nabasa

Info Katalog

File Jurnal : 00000000000000004550.pdf

Nomor Panggil : 2019_TA_MJ_022151141

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Robert Kristaung

Subyek : Human behaviour;Cosmetics;Marketing management

Kata Kunci : cosmetics, social influence, vanity, passionate desire, exhibitionism, self-expression word-of-mouth


File Repositori
No. Nama File Ukuran (KB) Status
1. 2019_TA_MJ_022151141_Halaman-Judul.pdf 684.76
2. 2019_TA_MJ_022151141_Bab-1.pdf 500.04
3. 2019_TA_MJ_022151141_Bab-2.pdf 498.8
4. 2019_TA_MJ_022151141_Bab-3.pdf 588.8
5. 2019_TA_MJ_022151141_Bab-4.pdf 541.98
6. 2019_TA_MJ_022151141_Bab-5.pdf 465.72
7. 2019_TA_MJ_022151141_Daftar-Pustaka.pdf 502.38
8. 2019_TA_MJ_022151141_Lampiran.pdf 2086.21

P Penelitian ini bertujuan untuk menguji dan menganalisis dampak social influence dan vanity, serta exhibitionism sebagai peran mediator antara passionate desire dan selfexpression word-of-mouth (WOM) konsumen kosmetik Korea. Sampel yangdigunakan dalam penelitian ini adalah wanita yang merupakan konsumen kosmetik Korea di Indonesia. Pengujian dilakukan dengan menggunakan Structural Equation Modelling (SEM). Hasil dari penelitian ini adalah (1) social influence dan vanity berperan penting dalam membentuk passionate desire terhadap suatu produk (2) tendensi exhibitionism memediasi secara parsial hubungan antara passionate desire dan self-expression WOM. Dalam kata lain, consumer behaviour konsumen kosmetik Korea seperti self-expression WOM dipengaruhi oleh orang lain dan narsisme

T The objective of the empirical study is to examine and to analyse the effect of social influence and vanity, and also exhibitionism as the role of the mediator betweenpassionate desire and self-expression word-of-mouth (WOM) of Korean cosmeticsconsumers. The sample of this empirical study contained women who are consumers of Korean cosmetics in Indonesia. This research uses Structural Equation Modelling (SEM) as hypothesis testing. The result of this empirical study are (1) social influence and vanity play an important role in shaping the passionate desire towards a certain product (2) exhibitionism tendency partially mediates the relationship between passionate desire and self-expression WOM. In another word, consumer behaviour of Korean cosmetics consumers such as self-expression WOM is influenced by other people and narcissism

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