Peran moderasi fogg behavioral model dalam pengaruh attitude terhadap revisit intention pada sustainable tourism
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Yolanda Masnita Siagian
Pembimbing 3 : Arnolt Kristian Pakpahan
Subyek : Sustainable tourism;Customer loyalty;Tourism
Kata Kunci : Symbolic Meanings, Attitude, Fogg Behavioral Model, Revisit Intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_DS_DIE_222021818003_Halaman-Judul.pdf | ||
| 2. | 2025_DS_DIE_222021818003_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_DS_DIE_222021818003_Surat-Hasil-Similaritas.pdf | 2 | |
| 4. | 2025_DS_DIE_222021818003_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_DS_DIE_222021818003_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_DS_DIE_222021818003_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_DS_DIE_222021818003_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_DS_DIE_222021818003_Bab-1.pdf | 48 | |
| 9. | 2025_DS_DIE_222021818003_Bab-2.pdf | 56 |
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| 10. | 2025_DS_DIE_222021818003_Bab-3.pdf | 30 |
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| 11. | 2025_DS_DIE_222021818003_Bab-4.pdf |
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| 12. | 2025_DS_DIE_222021818003_Bab-5.pdf | 12 | |
| 13. | 2025_DS_DIE_222021818003_Daftar-Pustaka.pdf | ||
| 14. | 2025_DS_DIE_222021818003_Lampiran.pdf |
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P Penelitian ini membahas pentingnya pariwisata berkelanjutan (sustainable tourism) dalam menghadapi tantangan lingkungan, sosial, dan ekonomi yang ditimbulkan oleh pariwisata massal. dengan menekankan pada pelestarian lingkungan, pelestarian budaya, manfaat ekonomi yang adil, dan tanggung jawab sosial, pariwisata berkelanjutan diposisikan sebagai solusi strategis untuk memastikan keberlanjutan industri pariwisata. studi ini juga mengkaji peran sikap (attitude) wisatawan terhadap destinasi pariwisata berkelanjutan sebagai prediktor niat kunjungan kembali (revisit intention), yang selama ini belum banyak dieksplorasi dalam literatur akademik. untuk menjelaskan hubungan tersebut, penelitian ini mengusulkan integrasi fogg behavioral model (fbm)—yang mencakup motivasi, kemampuan, dan pemicu—sebagai variabel moderasi, serta konsep symbolic meanings sebagai anteseden sikap terhadap pariwisata berkelanjutan.
T This study examines the importance of sustainable tourism in addressing the environmental, social, and economic challenges posed by mass tourism. by emphasizing environmental preservation, cultural preservation, equitable economic benefits, and social responsibility, sustainable tourism is positioned as a strategic solution to ensure the sustainability of the tourism industry. this study also examines the role of tourists\\\' attitudes toward sustainable tourism destinations as predictors of revisit intention, a factor that has not been widely explored in the academic literature. to explain this relationship, this study proposes the integration of the fogg behavioral model (fbm)—which includes motivation, ability, and triggers—as moderating variables, and the concept of symbolic meanings as an antecedent of attitudes toward sustainable tourism.