Transformasi digital pada perguruan tinggi: analisis peran omnichannel integration untuk menciptakan positive word of mouth melalui customer engagement
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Bahtiar Usman
Pembimbing 2 : Ayu Ekasari
Kata Kunci : Omnichannel Integration, Service Convenience, Social Exchange Theory, Customer Engagement, Positive
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2026_DS_DIE_221022008008_Halaman-Judul.pdf | 7 | |
| 2. | 2026_DS_DIE_221022008008_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2026_DS_DIE_221022008008_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2026_DS_DIE_221022008008_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2026_DS_DIE_221022008008_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2026_DS_DIE_221022008008_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2026_DS_DIE_221022008008_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2026_DS_DIE_221022008008_Bab-1.pdf | 28 | |
| 9. | 2026_DS_DIE_221022008008_Bab-2.pdf |
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| 10. | 2026_DS_DIE_221022008008_Bab-3.pdf |
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| 11. | 2026_DS_DIE_221022008008_Bab-4.pdf |
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| 12. | 2026_DS_DIE_221022008008_Bab-5.pdf | ||
| 13. | 2026_DS_DIE_221022008008_Daftar-Pustaka.pdf | 21 | |
| 14. | 2026_DS_DIE_221022008008_Lampiran.pdf |
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T Transformasi digital di perguruan tinggi kini telah bergeserr menjadi imperatif strategis, namun literatur mengenai omnichannel integration masih didominasi oleh konteks ritel dan perbankan, menyisakan kelangkaan studi empiris pada sektor pendidikan tinggi. penelitian ini bertujuan menganalisis pengaruh empat dimensi omnichannel integration, yaitu channel service configuration, content consistency, process consistency dan assurance quality serta variabel ekstensi service convenience terhadap pembentukan customer engagement. lebih lanjut, studi ini menganalisis dampak customer engagement terhadap positive electronic word of mouth serta perannya sebagai mediasi
D Digital transformation in higher education has evolved into a strategic imperative; however, the literature on omnichannel integration remains predominantly focused on retail and banking contexts, resulting in a scarcity of empirical research within the higher education sector. the study aims to analyse the influence of four omnichannel integration dimensions: channel service configuration, content consistency, process consistency, and assurance quality, as well as the influence of the newly extended variable, service convenience, on the formation of customer engagement. furthermore, this study examines the impact of customer engagement on positive electronic word of mouth and its role as a mediating variable.