T This study aims to determine the role of exposure to the instagram social mediaaccount @royalindoexpoduta on interest in visiting the jakarta e-prix 2025 event.the event was carried out through three stages: pre-event, during event, and post-event. social media exposure is measured through three dimensions, namelyfrequency, duration, and attention. meanwhile, interest in visiting is measured throughtwo dimensions, namely problem recognition and information gathering. this studyemploys a quantitative approach and involves distributing questionnaires to socialmedia users who are familiar with the instagram account @royalindoexpoduta. dataanalysis was conducted using descriptive statistics, and the evaluation results of thepress conference & launching ceremony for the jakarta e-prix 2025 showed thatthe event was successfully implemented at all stages. the questionnaire results alsoindicated that respondents had a high intensity of instagram usage, and their interestin attending the jakarta e-prix 2025 event was relatively high. this demonstrates thatthe higher the intensity of social media exposure, the greater the individual\\\'s interestin attending the event. this finding serves as an important reference for pt royalindoexpoduta, as the organizer, in developing more effective digital promotion strategiesthrough social media, particularly regarding publication frequency, contentconsumption duration, and audience attention enhancement.keywords: social media exposure, instagram, interest in visiting, jakarta e-prix2025, pt royalindo expoduta