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Pengaruh green supply chain practices dan logistics service quality terhadap repurchase intention : mediasi peran customer satisfaction


Oleh : Arif Rohman Khakim

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2026

Pembimbing 1 : Tri Wulandari

Kata Kunci : Customer Satisfaction; E-commerce; Green Supply Chain Practices; Logistics Service Quality; Repurch

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2026_TS_MMJ_122012401009_Halaman-Judul.pdf
2. 2026_TS_MMJ_122012401009_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2026_TS_MMJ_122012401009_Surat-Hasil-Similaritas.pdf 1
4. 2026_TS_MMJ_122012401009_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2026_TS_MMJ_122012401009_Lembar-Pengesahan.pdf 4
6. 2026_TS_MMJ_122012401009_Pernyataan-Orisinalitas.pdf 1
7. 2026_TS_MMJ_122012401009_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2026_TS_MMJ_122012401009_Bab-1.pdf 17
9. 2026_TS_MMJ_122012401009_Bab-2.pdf
10. 2026_TS_MMJ_122012401009_Bab-3.pdf
11. 2026_TS_MMJ_122012401009_Bab-4.pdf
12. 2026_TS_MMJ_122012401009_Bab-5.pdf
13. 2026_TS_MMJ_122012401009_Daftar-Pustaka.pdf
14. 2026_TS_MMJ_122012401009_Lampiran.pdf 35

P Penelitian ini bertujuan untuk menganalisis pengaruh consumer-perceived green supply chain practices dan logistics service quality green supply chain practices terhadap repurchase intention dengan customer satisfaction sebagai variabel mediator pada konsumen e-commerce di indonesia. penelitian menggunakan pendekatan kuantitatif konfirmatori dengan metode covariance-based structural equation modeling (cb-sem) melalui perangkat lunak amos, dengan data yang dikumpulkan dari 491 responden pengguna aktif platform e-commerce di wilayah jabodetabek. hasil penelitian menunjukkan bahwa logistics service quality terdukung pengaruhnya terhadap customer satisfaction, namun tidak terdukung pengaruhnya secara langsung terhadap repurchase intention. customer satisfaction terdukung perannya sebagai mediator dalam hubungan logistics service quality terhadap repurchase intention. sementara itu, green supply chain practices tidak terdukung pengaruhnya terhadap customer satisfaction maupun repurchase intention, baik secara langsung maupun melalui mediasi customer satisfaction. temuan ini mengimplikasikan bahwa peningkatan kualitas layanan logistik merupakan prioritas utama dalam mendorong kepuasan dan niat pembelian ulang konsumen e-commerce, sementara praktik keberlanjutan belum terbukti berkontribusi signifikan terhadap kepuasan maupun niat pembelian ulang konsumen dalam konteks ini.

T This study aims to analyze the influence of consumer-perceived green supply chain practices and logistics service quality on repurchase intention, with customer satisfaction as a mediating variable, among e-commerce consumers in indonesia. a confirmatory quantitative approach was employed using covariance-based structural equation modeling (cb-sem) with amos, based on data collected from 491 active e-commerce platform users in the jabodetabek area. the results indicate that logistics service quality is supported in its influence on customer satisfaction, but is not supported in its direct influence on repurchase intention. customer satisfaction is supported as a mediator in the relationship between logistics service quality and repurchase intention. in contrast, green supply chain practices is not supported in its influence on customer satisfaction or repurchase intention, either directly or through customer satisfaction as a mediator. these findings imply that improving logistics service quality remains the primary strategy for enhancing consumer satisfaction and repurchase intention in e-commerce, while sustainability practices have yet to prove a significant contribution to consumer satisfaction or repurchase intention in this context.

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