T The practice of target-based contractual employment relationship is widely implemented in the motor vehicle sales sector, particularly between dealers and sales personnel (sales counters). in practice, the achievement of sales targets is often used as the primary benchmark in determining the continuation of employment, demotion, wage deductions, and even termination of employment. this. condition raises legal issues concerning the certainty of employment status and the protection of employees\' normative rights. the research questions addressed in this study are: (1) how the employment relationship between dealers and sales counters is structured under a target-based employment contract, and (2) how legal protection is provided to sales counters who fail to achieve the targets stipulated in the employment contract. this study employs a normative legal research method using statutory and conceptual approaches, conducted through library research on primary and secondary legal materials. the findings indicate that the employment relationship between the dealer and the sales counter at pt x fulfills the essential elements of employment, namely work, wages, and orders, thereby constituting an employment relationship subject to labor law. indonesian labor law does not recognize employment relationship based on target-based contracts, but rather distinguishes employment relationships based on duration, namely fixed-term employment agreements (pkwt) and indefinite-term employment agreements (pkwtt). failure to achieve sales targets cannot be considered a lawful ground for termination of employment nor for wage deductions below the minimum wage. therefore, sales counters remain entitled to legal retention and normative right in accordance with prevailing laws and regulations.