Perngaruh perceived value dan perceived risk terhadap keinginan adoptsi motor listrik di dki jakarta.
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Willy Arafah
Kata Kunci : perceived value of electric two wheeler, perceived risk of electric two wheeler, and electric two wh
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_TS_MMJ_122012201086_Halaman-Judul.pdf | 12 | |
| 2. | 2025_TS_MMJ_122012201086_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_TS_MMJ_122012201086_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_TS_MMJ_122012201086_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_TS_MMJ_122012201086_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_TS_MMJ_122012201086_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_TS_MMJ_122012201086_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_TS_MMJ_122012201086_Bab-1.pdf | 11 | |
| 9. | 2025_TS_MMJ_122012201086_Bab-2.pdf | 8 |
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| 10. | 2025_TS_MMJ_122012201086_Bab-3.pdf | 20 |
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| 11. | 2025_TS_MMJ_122012201086_Bab-4.pdf |
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| 12. | 2025_TS_MMJ_122012201086_Bab-5.pdf | 3 | |
| 13. | 2025_TS_MMJ_122012201086_Daftar-Pustaka.pdf | 8 | |
| 14. | 2025_TS_MMJ_122012201086_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji pengaruh perceived of value dan perceived of risk electric two wheeler dengan dimensi perceived of value sebagai perceived benefit dan perceived sacrifice terhadap electric two wheeler adoption intention pada Warga Negara Indonesia (WNI) berdomisili di DKI Jakarta dan memiliki penghasilan >UMR (4,9jt rupiah) perbulan. Metode pengambilan sampel yang digunakan adalah metode non-probability sampling dengan menggunakan teknik purposive sampling. Terdapat 250 responden data yang diolah dan dianalisis menggunakan teknik Structural Equation Modeling (SEM). Penelitian ini menunjukkan bahwa terdapat pengaruh positif perceived of value electric two wheeler dengan dimensi perceived benefit dan perceived sacrifice, dan pengaruh negatif perceived of risk electric two wheeler terhadap electric two wheeler adoption intention Warga Negara Indonesia (WNI) berdomisili di DKI Jakarta dan berpenghasilan >UMR (4,9jt rupiah) perbulan. Penelitian ini menemukan bahwa dimensi perceived economic benefits dan social image memiliki pengaruh paling signifikan terhadap peningkatan electric two wheeler adoption intention. Untuk mendorong electric two wheeler adoption intention, pemasar motor listrik dapat menjual adding value yang diterima konsumen saat membeli/mengadopsi motor listrik melalui peningkatan keuntungan ekonomi seperti penghematan biaya bensin dan insentif pemerintah yang mengarah kepada pengurangan biaya operasional, serta peningkatan citra sosial seperti keunikan dan peningkatan citra sosial dalam kelompok sosial serta benefit dari kenyamanan dan kesenangan dari pengalaman berkendara motor listrik.
T This study aims to examine the influence of perceived value and perceived risk of electric two wheelers with dimensions of perceived value as perceived benefit and perceived sacrifice on electric two wheeler adoption intention on Indonesian citizens (WNI) domiciled in DKI Jakarta and have income>UMR (4.9 million rupiah) per month. The sampling method used is the non-probability sampling method using purposive sampling technique. There are 250 respondents whose data are processed and analyzed using the Structural Equation Modeling (SEM) technique. This study shows that there is a positive influence of perceived value of electric two wheelers with dimensions of perceived benefit and perceived sacrifice, and a negative influence of perceived risk of electric two wheelers on electric two wheeler adoption intention on Indonesian citizens (WNI) domiciled in DKI Jakarta and have income>UMR (4.9 million rupiah) per month. This study found that the dimensions of perceived economic benefits and social image have the most significant influence on increasing electric two wheeler adoption intention. To encourage electric two wheeler adoption intention, electric motorcycle marketers can sell the added value received by consumers when purchasing/adopting electric motorcycles through increasing economic benefits such as fuel cost savings and government incentives that lead to reduced operational costs, as well as increasing social image such as uniqueness and increasing social image in social groups and the benefits of comfort and pleasure from the experience of riding an electric motorcycle.