Analisis pengaruh servitization terhadap supply chain performance pada industri manufaktur skala menengah di jabodetabek
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2026
Pembimbing 1 : Dedy Sugiarto
Kata Kunci : Servitization; Digitalization; Supply Chain Capability; Supply Chain Performance
Status Posting : Published
Status : Lengkap
| No. | Nama File | Hal. | Link |
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| 1. | 2026_TS_MMJ_122012311009_Halaman-Judul.pdf | 13 | |
| 2. | 2026_TS_MMJ_122012311009_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2026_TS_MMJ_122012311009_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2026_TS_MMJ_122012311009_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2026_TS_MMJ_122012311009_Lembar-Pengesahan.pdf | 5 | |
| 6. | 2026_TS_MMJ_122012311009_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2026_TS_MMJ_122012311009_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2026_TS_MMJ_122012311009_Bab-1.pdf | 14 | |
| 9. | 2026_TS_MMJ_122012311009_Bab-2.pdf |
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| 10. | 2026_TS_MMJ_122012311009_Bab-3.pdf |
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| 11. | 2026_TS_MMJ_122012311009_Bab-4.pdf |
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| 12. | 2026_TS_MMJ_122012311009_Bab-5.pdf | 6 | |
| 13. | 2026_TS_MMJ_122012311009_Daftar-Pustaka.pdf | 5 | |
| 14. | 2026_TS_MMJ_122012311009_Lampiran.pdf |
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T Transformasi industri 4.0 mendorong perusahaan manufaktur mengadopsi strategi servitization dan digitalization untuk meningkatkan kinerja rantai pasok. penelitian ini bertujuan menganalisis pengaruh servitization terhadap supply chain performance dengan mempertimbangkan peran serial mediasi digitalization dan supply chain capability. serial mediation merupakan bentuk analisis mediasi di mana pengaruh variabel independen terhadap variabel dependen disalurkan melalui lebih dari satu variabel mediator yang tersusun secara berurutan. hubungan servitization dan supply chain performance di mediasi oleh digitalization, lalu hubungan digitalization dengan supply chain performance dimediasi oleh supply chain capability. dari hubungan tersebut serial mediation terpenuhi dengan memediasi beberapa variabel dengan variabel mediasi yang berbeda. penelitian menggunakan pendekatan kuantitatif eksplanatori melalui survei terhadap 250 responden perusahaan manufaktur di wilayah jabodetabek dan dianalisis menggunakan smartpls 4.0. hasil penelitian menunjukkan bahwa servitization berpengaruh positif dan signifikan terhadap digitalization dan supply chain performance. digitalization juga berpengaruh positif terhadap supply chain capability dan supply chain performance, sementara supply chain capability berpengaruh positif terhadap supply chain performance. namun, pengujian serial mediasi menunjukkan bahwa digitalization dan supply chain capability tidak memediasi hubungan antarvariabel tersebut secara signifikan. temuan ini mengindikasikan bahwa meskipun servitization, digitalization, dan kapabilitas rantai pasok berkontribusi secara langsung terhadap kinerja, integrasi mekanisme serial mediasi belum memberikan dampak signifikan dalam praktik. penelitian ini memberikan kontribusi teoretis dan implikasi praktis bagi pengembangan strategi transformasi digital dan layanan pada perusahaan manufaktur.
T The transformation associated with industry 4.0 has compelled manufacturing firms to adopt servitization and digitalization strategies to enhance supply chain performance. this study examines the effect of servitization on supply chain performance by incorporating the role of serial mediation through digitalization and supply chain capability. serial mediation represents a mechanism in which the influence of an independent variable on a dependent variable is transmitted sequentially through multiple mediators. in this study, servitization is expected to influence digitalization, which subsequently affects supply chain capability and ultimately impacts supply chain performance. this research employs a quantitative explanatory approach using survey data collected from 250 respondents working in manufacturing firms located in jabodetabek area. data were analyzed using sem-pls with assistance of smartpls 4.0 software. the results indicate that servitization has a positive and significant effect on digitalization and supply chain performance. digitalization also positively influences supply chain capability and supply chain performance, while supply chain capability has a positive effect on supply chain performance. however, the serial mediation analysis reveals that digitalization and supply chain capability do not significantly mediate the relationship between servitization and supply chain performance in a sequential manner. these findings suggest that although servitization, digitalization, and supply chain capability individually contribute to improved supply chain performance, their integration through a serial mediation mechanism has not yet produced a significant impact in practice. this study contributes to the servitization and supply chain management literature and provides practical implications for manufacturing firms in designing integrated digital and service transformation strategies.